Birla Estates Sets New Sales Benchmark with Birla Arika Launch in Gurugram

Gurugram, March 26, 2025: Birla Estates Pvt. Ltd., a wholly owned subsidiary of Aditya Birla Real Estate Limited (formerly Century Textiles and Industries Limited), has announced record sales of approximately INR 3,000 Cr with Birla Arika, Gurugram. This luxury residential project, spread over 13.275 acres (53722.01 sq. mtrs) of land, with a development potential of 2.4 million square feet (msf), is located in Sector 31, Gurugram.

Strategically positioned just off NH-48, Sector 31, Gurugram, this land parcel offers an unparalleled downtown living experience, featuring seven high-rise towers of 40/41 storeys each. The development will be rolled in two phases, with Phase-I launching four towers comprising 322 residences. The project features only two luxurious residences per floor. The expansive 4 BHK homes spanning over 4,200 sq. ft. (390.19 sq. mtrs), promises a curated lifestyle with four distinct clubhouses, extensive green spaces, and a dedicated 1-acre forest zone.

Commenting on this launch, KT Jithendran, MD & CEO of Birla Estates, said: “The launch success of Birla Arika in Sector 31, Gurugram, is a testament of our growth ambitions. Birla Arika is our biggest and most successful launch and marks a strategic milestone in our vision to expand our presence in the NCR region—one of our key growth markets. This development reflects our commitment to delivering future-ready, thoughtfully designed and curated residential spaces in prime urban micro-hubs. Gurugram’s dynamic real estate landscape, supported by robust infrastructure and a strong demand for premium housing, offers a compelling opportunity for sustainable growth. The success of Birla Arika highlights the growing demand for premium residences in Gurugram, as it is set to become a landmark development seamlessly blending opulence with exclusivity in this highly sought-after district.”

Located near commercial hubs and key social infrastructure, including Cyber Hub, renowned schools, and leading hospitals, the project enjoys a prime central location in the heart of Gurugram. Offering seamless connectivity and just 15 km from IGI Delhi International Airport. Birla Arika boasts four exclusive clubs.