Actor Vijay Raaz voiced Omaxe’s campaign, PuraniDilli, crosses 18 mn views

Omaxe Group’s latest marketing campaign for Omaxe Chowk, located at Old Delhi’s Chandni Chowk, has garnered an extraordinary response from social media users, with over 18 million views on Instagram and noteable and continuously increasing views on other social media platforms such as Facebook, YouTube & LinkedIn in a short span of time.

The trending video shares a quick view of the essence of Old Delhi, offering diverse amenities from multiple genres in the heart-throbbing voice of actor Vijay Raaz. It depicts how every section of the city holds a unique story from the past and is soulfully cherished by visitors even today. The video features the introduction of Omaxe Chowk, a prominent organised retail zone set amidst the traditional market of Old Delhi, staying en route to our traditional and heritage values. The video depicts the introduction of an entirely modern structure in the city, ‘PuraniDilli Mein Kuch Naya Saa Hone Waala Hai’, that has already crossed more than 18 million views.

Jatin Goel, Promoter & Executive Director, Omaxe Limited, expressed his delight, saying, “We are thrilled to witness the incredible response to our latest campaign for Omaxe Chowk. Chandni Chowk has always been a symbol of tradition and heritage, and Omaxe Chowk embraces this legacy while providing a modern shopping experience. Our vision was to create a unique and vibrant space that combines Old Delhi’s charm with contemporary amenities, and our overwhelming response is a testament to our success.”