Aurum PropTech To Acquire Housing.Com In Mega Deal To Build India’s First AI-Native Real Estate Operating System
Mumbai, July 16, 2026: Digital property technology company Aurum PropTech Limited and real estate company REA Group today announced a definitive strategic transaction under which top-tier property classifieds marketplace Housing.com will officially integrate into the Aurum PropTech ecosystem. The milestone consolidation unites India’s premier real estate consumer portal with the country’s largest tech-enabled PropTech network, establishing a singular, comprehensive digital platform that spans property discovery, transactions, financing, rentals, and management across the entire real estate lifecycle, Aurum PropTech Limited and REA Group said in a press release.
Under the terms of the binding Share Acquisition Agreement, Aurum PropTech will acquire 100% of Housing.com in an all-equity transaction. The deal will be executed through the issuance of 1,97,93,309 fresh equity shares, representing approximately 20.5% of the company’s enlarged share capital. As a consequence of this share swap, REA India’s total shareholding in the public-listed Aurum PropTech will increase substantially to 24.9%, establishing a long-term alignment of strategic and financial interests between both tech corporations.
The primary operational rationale backing the merger is the creation of a unified AI and data architecture designed to function as the native operating layer for the country’s real estate ecosystem. By connecting consumer intent with developer inventory, brokerage operations, rentals, and macro-transactions, the underlying technology stack is expected to sharply optimize systemic efficiency and user experience across discovery, asset matching, pricing accuracy, and final commercial decisioning. The transaction effectively absorbs Housing.com’s dominant market funnel—which boasts an average of over 58 million monthly visits and more than 12 million monthly active users—into Aurum’s end-to-end transacting systems.
Welcoming the global real estate leader aboard, Ashish Deora, Founder & CEO, Aurum Ventures, said: “We welcome REA as a significant shareholder in Aurum PropTech as we build the next chapter of Indian PropTech, powered by AI and data. Housing.com is India’s leading real estate marketplace, and Aurum is the largest tech enabled transactions platform. Bringing marketplace and transactions together on one platform will create compounding synergies that will drive the next phase of value creation. The real power lies in the data flywheel as Housing and Aurum platforms work together, every intent, intelligence, transaction, financing and living makes the whole ecosystem smarter, setting a new benchmark for how real estate is discovered, transacted, and serviced in India.”
Expressing complete confidence in the local team’s operational readiness to spearhead the unified business entity, Cameron McIntyre, REA Group CEO, said: “Aurum has strong capability and local market knowledge to operate the India business effectively. We are confident it will be in the right hands and is well placed to build on the strong foundations the team has established. To the REA India team, thank you for the significant contribution you have made. We are committed to supporting everyone through this process and look forward to future growth and partnership under Aurum’s leadership.”
