Beyond Square Footage: Rise of Conscious Homebuyers in Gurugram’s Premium Market

By Anjali Sen

New Delhi, May 22, 2025: In the shimmering skyline of Gurugram, where skyscrapers and gated communities redefine luxury, a quiet yet powerful shift is transforming the city’s premium real estate market.

The modern homebuyer is no longer dazzled by square footage, imported tiles or concierge services. Instead, a new era has emerged—one defined by conscious consumption, where air quality, natural light, greenery, and holistic living are becoming the ultimate markers of value.

From Lavish to Livable

Traditionally, premium homes in Gurugram have been marketed based on size, brand names and opulence. However, post-pandemic realities and growing environmental concerns have prompted a change in consumer priorities.

According to a recent Knight Frank India report, more than 60 per cent of homebuyers in metro cities like Gurugram now consider “healthy living environments” and “proximity to nature” as top decision-making criteria even above amenities such as gyms or clubhouses.

Air quality, for example, has gone from being a public health debate to a personal housing filter. Developers are now integrating air purification systems, offering HEPA-filtered indoor spaces and planning communities with AQI-friendly green buffers. Projects boast features such as vertical gardens, dedicated air quality monitoring and even oxygen lounges.

Greenery as a Luxury Statement

The definition of luxury has moved beyond marble flooring and infinity pools to include acres of landscaped open spaces.

Where once a golf course view was the epitome of exclusivity, today, it’s biophilic design and tree-lined internal roads that attract attention. Real estate firms report increased sales in projects offering more green cover per capita along with walking trails, meditation zones and terrace gardens.

This trend is driven not just by aesthetic preferences but by a growing body of research that links green environments to reduced stress, better mental health and improved child development. Developers are consciously creating townships in Gurugram that emphasise sustainable design, rainwater harvesting and low-carbon building materials—signalling that sustainability is no longer niche; it’s mainstream.

Holistic Living is the New Status Symbol

Another trend is the growing demand for holistic ecosystems within residential developments.

Wellness zones, yoga decks, community organic farms and pet-friendly parks are being prioritised. Homebuyers are no longer content with walls and windows—they are seeking a lifestyle that supports their physical, mental and emotional well-being.

Moreover, professionals working in hybrid set-ups now require thoughtfully designed spaces that support work-life balance, natural ventilation and sound insulation. The presence of sunlight throughout the day, balcony gardens and Vastu-compliant layouts are gaining popularity across all demographics—from young professionals to retirees.

Gurugram’s real estate market is maturing. What was once dominated by aspirational extravagance is now being reshaped by health and environment-conscious homebuyers prioritising long-term value over instant gratification. For developers and investors, this shift offers both a challenge and an opportunity to innovate, adapt and embrace the new language of luxury: one that speaks of clean air, green spaces and mindful living.

The author is Sustainability Lead at BPTP

DISCLAIMER: The views expressed in the above piece are personal and solely those of the writer. They do not necessarily reflect RealtyNMore’s views.