Columbia opens its senior citizens event

Senior living community operator Columbia Pacific Communities on July 13 inaugurated Platform 2021, the third annual edition of its virtual talent hunt and community engagement initiative for senior citizens.

According to a press release, the initiative will witness participation from more than 3,000 senior residents in various virtual competitions across 13 main categories and 20 different contests. It will culminate on World Senior Citizen’s Day on August 21.

Being celebrated with the theme, ‘Magic of Community’, Platform 2021 was digitally unveiled by G Sivaraman, MD and Chief Siddha Physician, Arogya Healthcare, Chennai.

The event also had Mohit Nirula, CEO, Columbia Pacific Communities, the organising team, and senior residents from the nine communities spread across Bengaluru, Puducherry, Chennai, Coimbatore and Kanchipuram.

Commenting on the initiative, Nirula said, “Encouraged by the success of the last year’s initiative, we are back with Platform 2021, which promises to be even more exciting and engaging with a greater number of competitions and brand associations.”