CRC Group Launches Global CSR Initiative to Revive Reading Habits Across Generations
Delhi NCR, August 6, 2026: CRC Group, Noida, announced the launch of its global CSR initiative, “Let’s Bring Back THE JOY OF READING,” aimed at inspiring people to rediscover books and cultivate reading as a lifelong habit. Designed to engage students, families, educators, professionals, and communities, the campaign addresses the shifts in digital media consumption by promoting deep reading as a means to foster curiosity, knowledge, and stronger community bonds. The launch event featured acclaimed actress, author, entrepreneur, and social advocate Gul Panag, alongside educators, authors, publishing professionals, and industry thought leaders, CRC Group said in a press release.
Speaking at the launch, Kunal Bhalla, Founder & CEO of CRC Group, highlighted the ethos driving the campaign: “At CRC Group, we believe meaningful development goes beyond infrastructure. It is about creating opportunities that enrich lives and contribute to society in lasting ways. ‘Let’s Bring Back The Joy of Reading’ is our effort to encourage people to reconnect with books, nurture curiosity, and embrace learning as a lifelong journey. We hope this initiative grows into a movement that inspires generations to discover new ideas, perspectives, and possibilities through reading.”
Elaborating on the purpose behind the movement, Salil Kumar, Director, Business Management & Marketing, CRC Group, said, “Deep reading has the power to spark imagination, broaden perspectives, and build stronger communities. Through this initiative, we want to encourage people of all ages to make reading a meaningful part of their lives. Our vision is to create an ecosystem where books continue to inspire conversations, creativity, and lifelong learning.” He added that cognitive wisdom archived through deep reading remains essential to bridging raw intelligence and practical action through mental self-reflection and open-mindedness.
Expressing her support for the cause, Gul Panag said, “Books have the remarkable ability to expand our thinking, deepen our understanding, and connect us across generations. In today’s fast-paced world, rediscovering the joy of reading is more important than ever. I am delighted to be associated with an initiative that encourages people of all ages to reconnect with books and celebrate the simple yet transformative habit of reading.”
As part of the campaign’s execution, CRC Group will conduct interactive workshops globally in collaboration with renowned authors, publishers, celebrities, and educational institutions. The first phase of the rollout will span major Indian hubs—including New Delhi, Mumbai, Bengaluru, Kolkata, Ahmedabad, Lucknow, Gorakhpur, Indore, and Hyderabad—alongside international destinations such as Dubai, Singapore, London, New York, Italy, and Moscow, laying the groundwork for a long-term movement to encourage meaningful engagement with literature.
