CREDAI Appoints ICCPL Group to Lead National Integrated PR and Digital Marketing Mandate
New Delhi, April 21, 2026: The Confederation of Real Estate Developers’ Associations of India (CREDAI) has appointed ICCPL Group as its integrated PR and digital marketing agency. The partnership marks a significant mandate within the real estate communications sector, aimed at unifying the apex body’s messaging across both traditional and modern media platforms, ICCPL Group said in a press release.
Under the new agreement, ICCPL’s public relations vertical will take the lead on national media relations and strategic communications. The primary objective is to drive consistent, high-impact narratives across mainstream and industry-specific platforms. Furthermore, the mandate is designed to strengthen CREDAI’s positioning as the “unified voice of India’s real estate sector” while simultaneously amplifying critical communications regarding policy changes, industry trends, and leadership initiatives.
Working alongside the PR division, ICCPL’s digital arm, Digicomm, will manage pan-India digital campaigns, performance marketing, and specialized outreach efforts. By utilizing data-driven strategies, the agency aims to enhance stakeholder connectivity and increase overall visibility across the digital ecosystem. This multi-layered approach is intended to provide a seamless blend of traditional media influence and digital precision.
The collaboration highlights ICCPL Group’s expanding role in providing full-stack communication solutions. Industry experts suggest the move reinforces the group’s reputation as a trusted partner for large-scale national mandates, helping organizations like CREDAI consolidate their influence across diverse markets and audiences.
