Greenply launches new TVC campaign

Greenply Industries has launched a new TVC campaign, ‘Khud Bane Ho Toh, Greenply Banta Hain’.

According to a press release, the TVC celebrates the resilience of human spirit and highlights the journey of every self-made individual. It has been created by Ogilvy India and is directed by Shoojit Sircar.

The tagline “Khud Bane Ho Toh, Greenply Banta Hain’ is the underlying thought in the campaign featuring a series of two TVCs highlighting the success path of every self-made individual, added the release.

Talking about the campaign, Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd, said “We at Greenply understand what it takes to make it on one’s own. As our brands philosophy we always appreciate the length to which individuals go to fulfill their dreams. This campaign is a salute to those self-made people and their indomitable spirit.”