Hafele India Strengthens Leadership Team with the Appointment of Saurav Kumar Das as Director – Sales
Mumbai, July 23, 2026: Hafele has announced the appointment of Saurav Kumar Das as Director – Sales to lead the company’s sales and sales support functions across its South Asia operations, including India, Sri Lanka, Bangladesh, Nepal, and other regional markets, Hafele said in a press release.
Das brings extensive experience and a deep understanding of Hafele’s business model, having held multiple strategic roles during his more than 11-year tenure with the organization. Throughout his journey with the company, he has led key verticals including the Projects and Hospitality business, Partitions & Automatics, International Markets, and most recently, the Hafele Fittings vertical.
Company officials stated that his cross-functional experience, market insights, and deep understanding of customer needs position him to drive sales strategy and support continued growth across South Asia. The appointment forms part of a planned leadership transition aimed at reinforcing Hafele’s leadership ecosystem and maintaining business continuity across the region.
Commenting on the appointment, Frank Schloeder, Managing Director, Hafele South Asia, said, “Saurav’s journey at Hafele reflects our commitment to nurturing and developing talent from within the organisation. His experience across different business functions has given him a holistic understanding of our markets and business priorities. We are confident that his leadership will further strengthen our Sales organisation and help us continue creating value for our customers and partners across South Asia.”
Speaking about his new role, Saurav Kumar Das, Director – Sales, Hafele South Asia, said, “I am excited to lead the Sales function at Hafele and build on the strong foundation created by the organisation over the years. This role presents an opportunity to further strengthen our market presence and focus on strategic priorities. I look forward to working with our teams to drive excellence and contribute to the continued success of the business.”
The internal promotion underscores Hafele’s focus on empowering internal talent to take on key leadership responsibilities. Das’s functional background across diverse segments is expected to play a central role in advancing the brand’s footprint and long-term expansion goals across South Asia.
