HoABL’s Growth Housing Successfully Allots 1419 Homes in Naigaon

A picture of the project under construction

Mumbai, January 2, 2026: Growth Housing by The House of Abhinandan Lodha (HoABL) has announced the successful allotment of 1419 homes at its debut development in Naigaon – Western Mumbai on September 28, 2025. This marks a significant milestone in redefining the affordable housing category, proving that aspiration, quality, and connectivity can all be delivered at price points designed for first-time buyers.

The allotment was conducted entirely online, ensuring a transparent, simple, and seamless experience. Registered customers could log in to their accounts, verify eligibility, and participate digitally. Once allotted, homebuyers immediately received a digital allotment letter — also being delivered physically to their homes or presented at a forthcoming Mega Allotment Event. Customers were notified across email, SMS, WhatsApp, and their portal dashboard.

The allotment process was designed in three clear stages:

• Stage 1: Registration & KYC – Applicants completed online KYC by uploading documents such as PAN and Aadhaar.
• Stage 2: Online Documentation – Buyers filled KYC forms and prepared for payment, with guidance available digitally.
• Stage 3: Allotment & Next Steps – On September 28, allotment was announced digitally, with allotment letters instantly available. Buyers were then guided through payment schedules, agreement execution, and registrar procedures, many of which are now enabled online.

HoABL has received the payments for 80 per cent of the apartments that were allotted in the first phase as per the payment schedule. Of the homes allotted, 51 per cent were 1 BHKs and 49 per cent were 2 BHKs. To further support customers, Growth Housing has tied up with leading banks including SBI, HDFC Bank, Axis Bank and premier Housing Finance Companies including Bajaj Housing Finance, ICICI Home Finance IIFL Housing Finance and Tata Capital Housing Finance have completed Advance Processing facility (APF) ensuring buyers enjoy easy home loan access. Some of these lenders have also offered special discounts on Processing fees.

Commenting on the successful allotment, Abhinandan Lodha, Chairman, HoABL, said: “We thank our customers for their overwhelming response and their belief in our online model, perhaps the first ever in the globe. We wish we had more inventory to offer, as the sense of being left out among those who could not be allotted a home was far stronger than the joy of those who were successful. Our endeavour now is to focus on the project to ensure it is delivered before time, with the quality that HoABL is known for. We hope this development and the Online only Model with no sample flats, no sales team and effective use of AI becomes a benchmark for all our future projects.”

Customers who were not allotted a home will be notified officially and refunded directly to their source accounts, with acknowledgement receipts. They will also receive guidance on future opportunities, including early waitlist access for upcoming launches.

HoABL plans to launch the 2nd phase of apartments around the first week of February 2026. This would be another opportunity for prospective customers who could not be allotted in the first phase.