IIFL Home Finance Hosts PMAY 2.0 Customer Workshop to Promote ‘Affordable Housing Awareness’

Ahmedabad, July 19, 2025: In line with its ongoing commitment to the “Housing for All” mission under PMAY 2.0, IIFL Home Finance Ltd. (IIFLHFL) organised a customer awareness workshop in Ahmedabad on Saturday. The initiative aimed to honour beneficiaries under the Interest Subsidy Scheme (ISS) and raise awareness about the government-backed housing programme and extend support to prospective homebuyers within the state.

The event brought together over 1,100 subsidy beneficiaries along with senior officials, including Praveen Khullar, zonal Sales Head, IIFL HFL; Shyam Sunder, AGM, National Housing Bank and other senior leadership from IIFL HFL.

With a strong focus on Tier 2 and Tier 3 cities, IIFL HFL has established a national presence through its 370-plus branches. The company combines grassroots engagement, simplified loans, faster processing and a co-lending framework with key banking institutions and other multilateral financial institutions. As part of its inclusive lending mission, IIFL HFL has helped more than 1,100 customers access ISS under PMAY-U 2.0, enabling a shift from informal housing to secure, formal homeownership.

The event served as a key customer engagement initiative celebrating the beneficiaries of the government’s affordable housing scheme while reaffirming IIFL HFL’s commitment to making homeownership more accessible and aspirational. Subsidy certificates were awarded to eligible customers, marking an important milestone in their homeownership journey.

Khullar said, “Industry data shows that Gujarat continues to see robust growth in the affordable housing sector with Ahmedabad leading the state in demand. Between 2017–18 and 2024–25, the city registered over 4,600 housing projects—35 per cent of which were categorised as affordable. This reflects the growing need for formal, accessible housing among low- and middle-income families.”

Supporting the Housing for All initiative, IIFL HFL is “committed to empowering EWS and LIG households by bridging the credit gap through effective ISS facilitation, doorstep services, simplified documentation and targeted awareness programmes bringing the dream of homeownership closer to India’s underserved communities”. 

Sunder said, “This event in Ahmedabad is part of IIFL HFL’s broader initiative to drive PMAY-U 2.0 awareness and impact through customer-facing workshops in key markets. As a dedicated stakeholder in India’s affordable housing movement, IIFHFL continues to align with national priorities while delivering value at the grassroots level.”

As part of its continued commitment to financial inclusion and housing for all, the company will organise similar workshops across key states, including Uttar Pradesh, Delhi, Gujarat, Maharashtra, Madhya Pradesh, Punjab and Rajasthan—further strengthening its outreach to EWS and LIG segments nationwide.