India Sotheby’s International Realty (ISIR) makes strategic investment in CRE Matrix

New Delhi, March 27: Real estate consultancy firm India Sotheby’s International Realty (ISIR) today announced a strategic investment in CRE Matrix, a deep analytics platform, with a view to increase synergies, improve data processing and sharpen analytical skills in the property market.

The current investment will enable the company to draw on superior analytics of CRE Matrix in residential and commercial real estate, with a view to undertake more analytics-based transactions and advisory services, with offer data backed pricing to its domestic and international clients.

A press release issued by the company says that, for CRE Matrix, this investment by India Sotheby’s Real Estate’s investment is beyond just financial. ISIR will provide CRE Matrix valuable inputs and insights on product development, with its vast domestic and international client interface experience.

“I am particularly thrilled to share that Sotheby’s International is picking up an equity stake in CRE Matrix. I see tremendous synergy in this association, not only from a complimentary business perspective but also on the highly competent and supplementary human capital strength. The two brands together will create many new systems, products, services for each and all stakeholder within the PROPTECH eco-system including the Indian buyer,” said Abhishek Kiran Gupta, CEO and Co-Founder, CRE Matrix.

“We are not only impressed with the full stack of analytics at CRE matrix, which covers all asset classes in real estate in India’s key markets, but also with CRE founders’ pedigree, passion and drive.  CRE Matrix will enhance our ability to bring new products to the market using Big Data, Deep Learning and Natural Language Processing (NLP) technologies to store, retrieve and analyze billions of data points across millions of Pan-India real estate transactions,” said Ashwin Chadha, president, India Sotheby’s International Realty.