JK Cement to expand footprint in eastern UP

JK Cement has decided to expand its grey division business, under the brand name of JK Super Cement, in the eastern part of Uttar Pradesh. The company will open its dealership network in Kanpur, Lucknow and adjoining areas of Barabanki, Unnao, Fatehpur and Jalaun, it was announced at a press conference on September 1

Madhavkrishna Singhania, Dy. Managing Director and CEO, JK Cement, said, “UP has a huge market potential as it has one of the highest GDP growth rates and is also a booming market for construction activities. Our journey in UP till date has been phenomenal and we have been able to establish ourselves as a competitive brand in the western and a few central UP markets. With the new expansion plans, we will be able to cater to the entire eastern belt across UP, gaining a stronger foothold in the state. We are fully committed to the growth of the region.”

Talking about JK Cement’s Kanpur connection Mr. Singhania said, “We have named this campaign ‘Maati Ka Laal’ as we believe this is where we belong to.” JK Organisation’s founder, the late Lala Kamlapat Singhania, started his first business venture from here, he informed.

The company also announced to set up a new grinding unit in Hamirpur, Uttar Pradesh, in the next two years. Rajnish Kapur, COO, Grey Division, said, “The upcoming manufacturing plant in Hamirpur will have a capacity close to 2 million MT per year and is a part of JK Cement’s overall expansion plans.”