KREEVA Elevates Anurag Tripathi to AVP – Marketing & Corporate Communication
New Delhi, August 11, 2026: KREEVA, the real estate arm of the Kanodia Group, has elevated Anurag Tripathi to the position of AVP – Marketing & Corporate Communication. With over 15 years of experience across real estate, media, and marketing, he has been closely involved in building the company’s brand and communication initiatives. The elevation comes as KREEVA continues to expand its presence in the luxury residential segment, where Anurag Tripathi will oversee marketing, brand positioning, media relations, digital communication, and stakeholder engagement.
An alumnus of the Institute of Technology & Science, Ghaziabad, Anurag Tripathi holds a PGDM in Marketing & IT. His background spans brand strategy, integrated marketing, media relations, market research, and corporate communication. Prior to joining KREEVA, he was associated with BPTP Ltd., and previously worked with Cartel Outdoors Advertising Pvt. Ltd. and Blue Ocean Media Pvt. Ltd. in client servicing and market development roles.
During his tenure at KREEVA, Anurag Tripathi has helped shape the brand’s communication strategy around its core vision, “Reimagine Possibilities,” while driving public relations campaigns, media engagement, and digital visibility. His portfolio includes integrated ATL, BTL, digital, and social media campaigns, alongside agency management. Beyond core marketing, he has contributed to business development, joint venture discussions, investor presentations, and communication regarding the Kanodia Group’s broader investment roadmap.
“I see this elevation as an opportunity to take the work we have started at KREEVA to the next level. The brand is at an interesting stage of its growth, where how we communicate our projects, our thinking and our larger business direction matters as much as the visibility itself. I look forward to working closely with the leadership team and our partners to build a stronger and more distinctive presence for KREEVA,” said Anurag Tripathi, AVP – Marketing & Corporate Communication, KREEVA.
The leadership appointment reflects KREEVA’s strategy to reinforce its communication capabilities as it scales operations across the Indian real estate market. Bringing together experience in media, advertising, and corporate communication, Anurag Tripathi will lead brand building and public engagement initiatives across the company’s expanding real estate portfolio.
