Livspace launches marketing campaign

Home interiors and renovation platform Livspace has launched a campaign titled ‘Don’t try this at home.’

The campaign aims to raise awareness about the importance of living in a well-designed home fitted with quality material, hardware and accessories, said a press release.

To market the campaign, Livspace has partnered with Disney+ Hotstar, as an associate sponsor for the Indian Premier League (IPL). The company will also use high-impact digital channels and a mix of video, static and audio formats for maximum impact.

Conceptualised by Mumbai-based TILT Brand Solutions, the campaign will feature six short brand films. The films are a humorous showcase of people doing everyday things in their home but due to poor design, they have to perform “stunts” to get these tasks done.

Speaking about the campaign, Kartikeya Bhandari, Chief Marketing Officer at Livspace, said, “This time, we have taken our brand promise of high quality and efficient design and presented it through the ‘Don’t try this at home’ campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design.”