Lockdown an opportunity for digital marketers

Digital marketing has already proven its potential in the real estate sector. Now when the entire world is staying within the four walls of their homes due to the COVID-19 pandemic, digital media has emerged as the most preferred and effective tool of branding and marketing. Nikhil Singhal, Founder, Vigor Media Worldwide, provides an insight into the opportunities that have emerged.

Today most of the world population is staying home but thanks to the power of the digital medium, the Netizens are connected to each other and to news as and when it breaks in any part of the globe. In India, while the working class is freely accessing web channels and various social media platforms while working from home without restrictions imposed by organisations, the students are busy attending online classes or training but they too tend to switch to their social media accounts during frequent intervals.

Capitalising the power of the World Wide Web and social media, digital marketers consider the lockdown period as the best opportunity to attract the maximum eyeballs and run various campaigns to enhance the reach of their brands. All brands and corporates across the real estate sector are finding it worthwhile to invest their money in marketing activities.

In fact, this is the time when RoI is the highest be it any platform of media (traditional or digital) as websites and digital editions of print publications are being read widely. News channels are recording the highest TRP and web portals are seeing the highest number of visitor engagements as never before. All brands and corporates across the real estate sector are finding it worthwhile to invest their money in marketing activities. It will help the companies who invested in digital media marketing compensate for the losses borne during this lockdown period.  Hence this is the best time in probably the last several decades when the impact of social media marketing initiatives could be encashed the maximum.

At this challenging time, the famous saying of the American author Napoleon Hill that “every adversity contains, at the same time, a seed of equivalent opportunity”, has become incredibly relevant for social media marketing. In the current scenario, no brand across the spectrum can ignore the power of digital or social marketing which has already witnessed a huge boom in the last couple of years. With no newspaper being delivered and outdoor marketing having lost its sheen during the lockdown period, social media has the power to grab the maximum eyeballs.

• The working class is freely accessing web channels and various social media platforms while working from home.
• All brands and corporates across the real estate sector are finding it worthwhile to invest their money in marketing activities.
• News channels are recording the highest TRP and web portals are seeing the highest number of visitor engagements as never before.
• With no newspaper being delivered and outdoor marketing has lost its sheen, social media has the power to grab maximum eyeballs.