Marathon Realty Records Rapid Sales Success in Bhandup with 100 Homes Sold in Three Days
Mumbai, May 6, 2026: Marathon Realty sold 100 apartments in three days at its NeoHomes development in Bhandup. The sales followed the opening of a new wing, NeoValley Narmada, generating approximately ₹60 crore in revenue. The rapid uptake is attributed to Bhandup’s connectivity via the Central Railway, LBS Marg, Eastern Express Highway, and the upcoming Metro Line 4, the company said in a press release.
The sales data reveals a market dominated by genuine end-users rather than speculative investors. Nearly 80 percent of the buyers at NeoHomes are first-time homeowners, while upgraders account for 15 percent and investors represent only 5 percent. This trend reflects a broader demand for well-planned, city-based housing that remains accessible to Mumbai’s middle-class population. The project’s newly launched tower features a range of Studio, 1BHK, and 2BHK units designed for modern urban living, including unique layouts such as two bathrooms in select 1BHK configurations.
Kaivalya Shah, Director of Marathon Nextgen Realty Ltd, noted that the project’s success is a direct response to a gap in the Mumbai housing market. “The response to our Bhandup launch reflects a clear need in the market. Mumbai needs more homes within city limits that are practical, accessible, and backed by trust. That is what we are building with NeoHomes. We see this as a long-term opportunity to build more of the housing the city genuinely needs,” Shah stated.
The NeoHomes development is a central component of Marathon Realty’s long-term strategy for Bhandup, where the company manages a proposed development area of over 100 acres. To date, the developer has launched six projects in the vicinity, selling over 1,800 homes and delivering more than 600. By focusing on functional design and aspirational amenities such as terrace gardens and fitness studios, Marathon aims to provide long-term value to a demographic increasingly looking for quality residential options within the city’s traditional boundaries, the press release added.
