MMR and Pune see highest festive sale boost in five years

Going by past trends and current developments, MMR and Pune are likely to witness the highest housing sales improvement during the ongoing festive quarter – by 36 pc and 34 pc respectively. In MMR, housing sales in Q3 2020 stood at 9,200 units, and 4,850 units in Pune. These two leading western markets have a major edge over their other counterparts during the festive season.

Anuj Puri, Chairman, ANAROCK Property Consultants, said, “This year, innovative deals and discounts by developers coincide with unprecedentedly low home loan interest rates and the Maharashtra Government’s limited-period stamp duty incentive – 2 pc up to December 2020 and 3 pc between January-March 2021. The overall financial benefit amounts to a reduction of anywhere between 7-15 pc on the total property cost.”

Usually, the festive (October to December) quarter sees housing sales across cities improve due to the auspiciousness of this period. During the ‘shradh’ period in the previous quarter, many homebuyers abstain from making purchases. Developers therefore go all out to draw customers with freebies and discounts in the festive season.

A five-year analysis of quarterly housing sales growth in the top seven cities during the festive quarter against the preceding one shows that the western markets of MMR and Pune consistently stood on top.

• In 2015, while the other five cities saw sales decline between 5 pc and 18 pc in fourth quarter over previous one, MMR and Pune both recorded a 30 pc quarterly growth.
• In 2016 and 2017, while 4th quarter sales plummeted q-o-q in all cities due to Demo, RERA and GST, MMR and Pune saw the least decline. Sales in these two cities reduced by 35 pc and 37 pc in 2016 and 15 pc and 18 pc in 2017 respectively in the festive quarter over the third quarter. In all other cities, the decline was higher – NCR, for instance, recorded a decline of 59 pc in 2016 and 23 pc in 2017.
• In Q4 2018, MMR saw sales rise by 11 pc and Pune by 7 pc on a quarterly basis. In contrast, Bengaluru saw sales reduce by 9 pc during the same period.
• In 2019, MMR and Pune saw housing sales increase by 7 pc and 10 pc respectively in the festive quarter over the previous one.