Noon Shot: Vietnam’s Three O’ Clock Café Opens at AIPL Joy Central, Gurugram

Gurugram, November 17, 2025: Three O’Clock Café has announced the opening of its flagship outlet at AIPL Joy Central, Sector 65, Gurugram, introducing the city to a thoughtfully curated menu inspired by the rich, aromatic traditions of Vietnamese coffee. The flagship outlet at AIPL Joy Central marks the brand’s India debut, with another upcoming location at AIPL Business Club, Gurugram.

With a cosy yet modern aesthetic and a menu crafted to delight global palates, the café promises to become Gurugram’s next favourite destination for coffee enthusiasts, food explorers, and culture seekers. At Three O’Clock Café, the highlight is its signature Vietnamese coffee experience, featuring traditional brewed coffee, creamy egg coffee, coconut coffee, and cold brews — all prepared using premium beans sourced from Vietnam’s finest estates. Each cup is a tribute to the slow-brewed charm of Vietnamese coffee culture, reimagined for the modern Indian palate.

Ishaan Singh, Director, AIPL, said, “At AIPL, we believe every retail space should tell a story—one that connects people, cultures, and experiences. With Three O’Clock Café joining AIPL Joy Central, we’re bringing a piece of Vietnam’s soulful coffee culture to Gurugram’s vibrant café scene. It’s not just about great coffee; it’s about the pause, the conversation, and the sense of community that defines memorable places. For us, this collaboration embodies our vision of creating destinations that feel global in inspiration yet deeply local in spirit, where authenticity and artistry come together seamlessly.”

“The growing cultural and economic exchange between India and Vietnam continues to strengthen the friendship between our two nations. Food and coffee are among the most heartfelt ways to bring people together, and we are delighted to see Vietnam’s beloved coffee culture finding a home in India through the launch of Three O’ Clock Café,” said Bui Trung Thuong, Trade Counsellor, Embassy of Vietnam in India, who graced the event as the Guest of Honour.

“We are excited to bring an authentic slice of Vietnam’s coffee heritage to Gurugram,” said Phi Van Nguyen, Chairwoman at Vietnam Franchising & Licensing Network & Co-Founder, Three O’ Clock Café. “Three O’Clock Café is more than just a place to grab coffee—it’s an invitation to pause, connect, and savour the moment, the way people do every day at 3 PM in Vietnam.”