PioneerUrban Bets on Luxury Senior Living; Announces ₹300-Crore Investment in ‘Advait’

Gurugram, April 10, 2025: Luxury real estate developer PioneerUrban Land and Infrastructure Ltd has forayed into luxury residential senior living space with the project – ‘Advait’. The project is a joint venture with the renowned J K Organisation, under their real estate arm JK Urbanscapes Developers Ltd (formerly J K Cotton Ltd). Advait is the first IGBC platinum-certified project in Haryana to receive a license under the state’s retirement policy, with Pioneer JK Senior Living LLP leading the way.

Spanning 2.6 acres and backed by a significant investment of INR 300 crore in the heart of Gurugram, Advait is under construction and is expected to be inhabited by early 2027. Strategically located in Sector 50, Nirvana Country, with direct access from Golf Course Extension Road (GCER), this development promises to redefine senior living by offering a mix of modern amenities and luxurious living for an active lifestyle.

With an increased inclination towards community-based senior living solutions, the real estate sector is expected to require 2.3 million units by 2030. Launched at a time when India’s senior living housing sector is witnessing a surge in demand, Advait is positioned as a key contributor to fulfilling the evolving housing needs of senior citizens. A meticulously planned development, Advait features architecturally refined 18-storey towers housing 164 exclusive two-bedroom residences (2BHK + caretaker’s room).

Designed to blend seamlessly with lush vehicle-free green landscapes, serene water bodies, and premium lifestyle amenities, Advait offers a balance of luxury and tranquility. Each apartment is equipped with a centralized air filtration system (TFA unit). Furthermore, ‘round the clock’ medical services will be provided by Fortis Hospital Gurugram within the project premises.

Commenting on the development, Manish Periwal, Chairman & Managing Director, PioneerUrban, said, “We are proud to expand our presence in the Senior Living space with the launch of Advait. Our investment reaffirms our commitment towards creating exceptional luxurious living spaces. With a strong focus on sustainability, cutting-edge architecture, and resident-centric designs, we will continue to set new benchmarks in the uber-luxury real estate sector.”

Adding to the excitement, Rakesh Bohra, Chief Operating Officer of PioneerUrban, remarked, “India has shown remarkable enthusiasm for the senior living concept. While the industry has traditionally been concentrated in Southern India (accounting for 40 per cent of current inventory), we are now witnessing significant growth in other emerging regions, particularly in the North. Advait is a testament to this evolution, reflecting our keen vision to foster an ecosystem of exceptional real estate projects that cater to both present and future needs.”