Rise of Lifestyle-Driven Luxury Housing Symbolises New-Age Affluence

Noida, May 15, 2025: Once considered a niche reserved for the ultra-wealthy, luxury housing is steadily moving into the mainstream. A significant shift is underway with affluent homebuyers across major cities redefining what it means to live well.

According to a CBRE report, the luxury housing segment (units priced at INR 4 crore and above) recorded 28 per cent YoY sales growth in January-March across the top seven cities. The segment witnessed total sales of approximately 1,930 luxury units during the quarter.

This surge reflects not just rising disposable incomes but a broader transformation in urban housing dynamics, where quality, comfort and cutting-edge features are fast becoming the new standard of living.

The report highlighted that among the top seven cities, Delhi-NCR led in quarterly luxury unit sales, recording a sale of around 950 luxury units, followed by Mumbai, which had a share of 23 per cent in overall sales.

Bengaluru recorded the highest growth among southern cities, growing from just 20 units in Q1 2024 to about 190 units. Notably, Kolkata and Chennai had a 5 per cent share in overall luxury unit sales.

Besides, several reasons are propelling the luxury housing boom in India. Rising disposable incomes among salaried professionals, entrepreneurs and a growing base of NRIs are expanding the pool of affluent buyers ready to invest in premium living.

Beyond financial capability, there’s a clear aspirational shift. Homes are no longer just places to live; they are expressions of identity, lifestyle and success.

To meet the evolving expectations of luxury buyers, developers are reimagining what high-end living looks like.

The focus has shifted toward creating larger-than-life, future-ready residences that go beyond aesthetics to offer intelligent functionality and comfort. Wellness-driven design, enhanced privacy and integrated community spaces are now central to project planning along with cutting-edge smart automation systems that elevate daily living.

“Luxury today is no longer defined solely by opulence; it’s about expansive spaces, exclusivity, and a distinctive lifestyle experience,” says Amit Modi, Director, County Group. “We’ve seen increasing interest from professionals and younger buyers who associate luxury with wellness, tech-savvy features and community-centric design. Meanwhile, well-travelled HNIs and UHNIs seek experiences, personalisation and an elevated lifestyle, and look for homes that mirror their global sensibilities.”

He adds, “At County Group, we are dedicated towards curating luxury communities that blend grandeur with tranquility, setting a new benchmark for high-end living in India.”

According to Yash Miglani, MD, Migsun Group, “Luxury housing in India is no longer just about premium finishes or prime addresses—it’s about creating holistic lifestyles. Today’s affluent buyers seek homes that mirror their aspirations, combining smart technology, wellness features and community-centric living.”

He adds, “At Migsun, we’re witnessing a clear trend where discerning customers prioritise value-rich luxury—spaces that offer not just comfort and elegance but also long-term functionality and future-readiness. This shift is redefining how we conceptualise and deliver luxury across key urban markets.”

Sanjay Sharma, Director, SKA Group, says, “Luxury living is no longer confined to select enclaves—it’s becoming the new urban standard, especially among India’s upwardly mobile homebuyers.” Along NH24, “we’re witnessing this shift firsthand, where discerning buyers are seeking premium homes that reflect their lifestyle aspirations and long-term investment goals. Enhanced infrastructure like the Delhi-Meerut Expressway, RRTS and expanding metro lines are not just improving connectivity—they’re catalysing a transformation in how and where luxury is experienced.”

Locations like Wave City stand out as emerging hubs of modern luxury, he adds, “offering a blend of smart design, wellness features and unmatched accessibility that appeals to today’s affluent class”.

“The NCR luxury housing market is evolving rapidly driven by new-age, lifestyle-focused buyers. Emerging corridors like Dwarka Expressway and Yamuna Expressway are gaining traction due to robust infrastructure, premium offerings and rising investor confidence, making them key destinations in the region’s upscale real estate landscape,” says Vishal Sabharwal, Head, Sales, Orris Group.

Moreover, infrastructure development has become a major catalyst in the mainstreaming of luxury housing across India. Enhanced connectivity through metro expansions, new expressways and upgraded arterial roads are bringing once-distant locations closer to city centres, making them more attractive for high-end residential development.

As a result, luxury projects are increasingly emerging in previously peripheral micro-markets, offering larger plots, better layouts, and scenic surroundings without compromising on accessibility.

Therefore, as demand continues to climb, luxury housing is emerging as more than a status symbol—it’s both a lifestyle choice and a strategic investment, firmly rooted in the evolving fabric of India’s urban future.