Rohit Sharma Invests in Prozo, Backs Infrastructure Powering India’s New-Age Brands

Gurugram, June 24, 2025: Cricketer Rohit Sharma has invested in Prozo, a full-stack supply chain platform enabling more than 150 high-growth and enterprise brands to scale with speed, reliability and control. Rohit, exclusively represented by RISE Worldwide, made the investment, highlighting the increasing recognition that technology-led logistics infrastructure is essential to powering the next phase of India’s consumer economy.

Per Deloitte India Report, India’s digital commerce market is projected to exceed $350 billion by 2030 driven by a surge in direct-to-consumer brands, omnichannel retail and the rapid digitisation of logistics. As customer expectations rise and competition intensifies, businesses are turning to agile, integrated supply chains to manage complexity, deliver consistently and maintain a competitive edge. From inventory planning to last-mile fulfilment, supply chains have become a key business differentiator.

Sharma said, “In sport and in business, consistent performance is never accidental. It comes from having a system that delivers day in and day out. That is what Prozo is building for Indian brands. Their approach combines scale, technology and operational excellence in a way that directly supports long-term growth. I see Prozo as a key player in shaping the future of commerce in India, and I am excited to join in that journey.”

Ashvini Jakhar, Founder and CEO, Prozo, said, “We are very happy to have Rohit Sharma on board as an investor. Rohit’s career reflects everything we believe great supply chains should represent, discipline, endurance and the ability to show up under pressure. His support reinforces our commitment to building infrastructure that is dependable and future-ready.”

Founded in 2016 by Jakhar, a former naval doctor and McKinsey consultant, Prozo integrates warehousing, freight and fulfilment through a single, technology-enabled platform. Prozo has raised a total of $20 million to date with participation from investors such as Sixth Sense Ventures and Jafco Asia across multiple funding rounds.

The company currently operates 42 warehouses across 2.2 million square feet, delivers to more than 24,000 pin codes and operated at a revenue run-rate of INR 250 crore.

Prozo’s clients include a wide range of digital-first and enterprise brands such as The Minimalist, Neemans, Beardo, Bewakoof, Traya, Snitch, Powerlook and Aramya along with organisations like PhonePe, McGraw-Hill and Tata Consumer Brands. Its proprietary control tower and flexible, pay-per-use model allow businesses to scale across B2B, B2C and D2C channels with speed and visibility.

As India’s commerce ecosystem evolves, Prozo is committed to being the infrastructure that powers this transformation, helping brands grow with clarity, confidence and control. The company plans to expand its warehousing footprint four to five times in the coming five years and further invest in its proprietary control tower technology to enhance real-time visibility, predictive analytics and automation.