Spectrum@Metro Hosts High-Energy ‘Fever Premier League’ Activation with RJ Kamby, Delighting Visitors
Noida, April 7, 2026:
The retail landscape of Sector 75 hummed with excitement on April 5, 2026, as Spectrum@Metro played host to the “Fever Premier League” activation. Organized in collaboration with Fever FM, the event transformed the vibrant shopping destination into a hub for cricket fans and weekend shoppers, blending the spirit of the sport with interactive retail entertainment, the company said in a press release.
The evening’s festivities were spearheaded by popular radio personality RJ Kamby, whose high-energy hosting style and direct engagement with the crowd served as the centerpiece of the activation. A particular highlight was the “Vox Pop” segment, which saw large groups of visitors vying to showcase their cricket trivia knowledge in exchange for various prizes. This interactive session turned the mall’s common areas into a lively forum, successfully capturing the seasonal “cricket fever” currently sweeping the nation.
The activation was designed to replicate a stadium-like atmosphere, drawing in a diverse demographic ranging from young children to seasoned cricket enthusiasts. Beyond the games and giveaways, the event served to foster a sense of community and celebration, momentarily turning a standard shopping excursion into a memorable fan experience filled with cheers and rewards.
Reflecting on the turnout and the energy of the day, Ajendra Singh, Vice-President – Sales & Marketing, Spectrum@Metro, expressed his satisfaction with the collaboration. “We are delighted with the overwhelming response to the Fever Premier League activation. Events like these help us create engaging experiences for our visitors while strengthening our position as a dynamic lifestyle destination in Noida,” Singh stated.
