The Big-Size, Branded Luxury Ticket: Is a New Chapter Unfolding in Indian Real Estate?

New Delhi, December 4, 2025: The rapid growth of investment by high-net-worth individuals (HNWIs) in property poses a significant challenge to the country’s real estate market. With limited options available for big-size branded homes in India, the rich are finding it increasingly difficult to invest their wealth in luxury properties. Market experts mention that instead of fast rising luxury homes offering big size units, lack of standard upkeep and maintenance are acting as catalyst for the investors. At the same time, this is opening a new chapter of branded homes for people seeking stress free investment.

Branded residences are luxury residential properties that are developed or managed in partnership with a well-known brand — usually a hotel, fashion, automotive, lifestyle or celebrity brand. According to recent data, India’s HNWI population has reached 378,810 with a total wealth of $1.5 trillion. The number of ultra-high net worth individuals (UHNWIs) has also surged to 4,290 with a collective wealth of $534.77 billion. However, the real estate market is struggling to keep pace.

The current development cycle, spanning 7-8 years, has led to a shortage of luxury housing supply. HNWIs are investing heavily in big-ticket projects, driven by the allure of branded residencies and premium amenities.

Gaurav Sobti, Founder, Homegram said that today’s buyer in Indian real estate wants more than just four walls, but an asset that complements their lifestyle, identity, and investment goals. Large-sized branded residences are rapidly gaining popularity because this segment offers a balance of quality, privacy, and standardized services that is simply not possible in typical projects. In the coming years, luxury housing will be driven by developers who have the ability to bring design, technology, and global partnerships together on a single platform.

Recent examples include:

• Noida: M3M’s Jacob Residences 5BHK, sold out at INR 40,000 per square feet, sizes 6,400sq ft.
• Gurgaon: Elan The Emperor, an iconic development on the Dwarka Expressway sold out INR 5,400 crore worth inventory of above 4500 sq ft size. Oberoi Realty’s debut project in Gurgaon, offering 5,000-8,000 square feet apartments, is expected to hit the market Q1, 2026. Other Global branded Residencies, such as Trump Tower and Westin Residencies in Gurgaon, have also received an overwhelming response.

Himanshu Garg, Director, RG Group said that they have launched a tower with exclusive tie up with JJ Valaya to offer custom tailored residences to our customer in a tower having limited units in the Noida based project. “The objective was to serve such customers who demand out of the box services, facilities, designs with quality construction. It is a limited edition offer which will serve only limited buyers but the market response is giving confidence to bring more like that.”

The trend is clear: HNWIs are seeking premium, branded housing with top-notch amenities. However, the limited availability of such properties is forcing them to look at alternative options, such as farmhouse, villas or off-shore deals.

Is this a new chapter unfolding in Indian real estate? One thing is certain – the market has absorption and is poised for a significant shift, driven by the growing demand for luxury housing from India’s richy-rich but supply is very short as per demand for longer run.

Ashwani Nagpal, COO, Diligent Builders said: “Homebuyers are the ones who ultimately adopt and establish market trends. Branded residences have emerged as a strong trend, but supply remains limited because they typically involve high-value deals. At the same time, a large segment of buyers is searching for quality housing within a limited budget. This creates a strong opportunity for developers to offer homes enriched with branded features with modern construction techniques. This is exactly what we aim to deliver in our project.”

Dinesh Jain, MD, Exotica Housing said: “Branded residences are gaining momentum because a class apart of buyers are seeking what is so different to invest in a project. This has led to innovate and offer one and only kind services in project to pull such class. International tie up, AI driven and AV enabled services are going to change the scenario of real estate investment in India. Not only residential but very soon promoters of commercial projects will adopt this trend. “

Vaibhav Agarwal, Promoter of Vision Business Park, “Indian real estate is no longer just about square foot but it has turned in to brand value. Large-sized and branded homes are becoming the biggest trend of the next decade, as high-net-worth buyers seek not just space, but a ‘complete living experience’ that encompasses architecture, technology, security, and private maintenance. Today, buyers view their homes as a “status symbol + a future-proof investment.” Therefore, it’s time for developers to innovate and establish market leadership with global-class projects.”

Market experts also mentions that people having disposable income and wish to expand portfolio have open sky to demand and create a new benchmark in the market. But a large segment who is seeking affordable housing option will be more result oriented due to never ending and always green market.