The Reel Deal: Instagram-Worthy Homes are the Latest Item Numbers

By Manit Sethi

New Delhi, January 8, 2025: Things are beginning to get ‘reel’ across India now. With an increasing demand for luxury homes in India, the real estate market has introduced a wide array of exciting trends accentuating style, comfort, and individuality. Homebuyers are increasingly drawn to properties that reflect their aspirations and cater to their evolving lifestyles. From smart home automation and eco-friendly materials to open-concept layouts and private workspaces, the modern Indian home is becoming a canvas for self-expression.

This leads to a rising trend of ‘Instragammable Homes’, offering picture-perfect interiors that cater to the visually driven preferences of today’s buyers. Real estate developers are increasingly tapping int the interior design segment, incorporating trendy, aesthetically appealing elements to make apartments and villas more attractive for discerning homebuyers.

Presently, India’s home decor market is estimated to be worth over $32 billion, or about ₹3,200 crore. Indian Tier II and III cities are witnessing a growing appetite for Instagram-worthy homes, driven by the aspirations of younger and tech-savvy demographics. Social media has transformed interior design into a mainstream interest, making aesthetics and functionality equally important for homebuyers and investors.

Real estate developers are responding by venturing into the interior design segment, crafting homes that feel luxurious while doubling as a backdrop for social media moments.

In Tier II and III cities, the rising popularity of Instagrammable homes is leading residents to embrace luxury properties boasting features like minimalism and natural lighting but with premium amenities. Real estate developers are incorporating elements such as large windows for natural light, stylish balconies, and artistic finishes to cater to the aesthetic sensibilities of modern homebuyers.

In cities like Dehradun, the architectural landscape is undergoing a transformation as developers move away from conventional housing designs toward contemporary, urban-inspired layouts. They are

curating uber-luxury homes nestled in the lap of nature, where luxury living meets nature’s serenity.

Further, these projects are gold-rated green residential buildings, ensuring the air residents breathe is as pristine as nature intended. The projects are designed with biophilic architecture, offering ample natural lighting, excellent ventilation, and abundant greenery.

Besides, developers ensure that buyers experience opulent resort living with high amenities like a luxurious entrance lobbies with waterfalls and tree courts, multi-cuisine restaurants with private dining rooms, spacious banquet halls, cascade pools, infinity pools on terraces, luxury spa retreats, private screening rooms, open-air theatres, gyms, jacuzzis, gaming rooms, arcade zones, libraries and more. These innovations not only enhance functionality but also add a layer of luxury and exclusivity that resonates with the Instagram generation. By aligning with these preferences, developers are redefining what it means to create a dream home.

With increasing Net access and the rising influence of platforms like Instagram, the appetite fo stylish, visually captivating homes is only expected to grow. As homebuyers’ tastes evolve, Instagrammable homes will adapt by embracing more personalized and sustainable design solutions. The real estate sector will continue innovating to cater to this demand, focusing on creating homes that merge modern design with cutting-edge technology. Smart home features, eco-conscious construction methods, and customizable layouts are becoming the standard. Therefore, these homes will blend global influences and regional charm, defining India’s real estate landscape.

The author is Director, Excentia Infra