Vinay Jain, CMD, AVJ Group

Social media is a part of marketing strategy. The entire universe is vigorous on social media and potential buyers seek ways to connect and interact with the developers. The real estate company have adapted to this mantra effectively and have entered the social media to become prominent. Maintaining transparency between the buyer and the developer is the secret behind every online campaign. This is easily achieved through social networking. Today, developers use digital media to build communities. The developers and promoters have realised the significance of social media and are optimistic about the future role of it in their vital growth.