Puraniks to Launch India’s Tallest Thematic Tower for Middle-Income Homebuyers

Mumbai, August 1, 2025: Puraniks has announced the launch of India’s tallest thematic residential tower, a 50-storey skyscraper on Ghodbunder Road, Thane, tailored for INR 50 lakh to INR 1 crore homebuyers.

For the first time in the country, a structure of such height will pair global architectural themes with accessible price points, a format typically associated with high-end luxury developments. With smartly designed 1 and 2 BHKs, along with flexible jodi options, the project is targeted at salaried professionals and first-time homebuyers looking to upgrade their lifestyle without crossing into premium segments.

Shailesh Puranik, MD, Puranik Builders, said, “We’re building more than the tallest tower on Ghodbunder Road. We’re setting a national benchmark where ambition, elegance and affordability can coexist. For too long, skyscraper living was a luxury dream for the few. We’re here to change that.”

Located in the rapidly growing Kavesar-Gaimukh zone, the tower is poised to become a defining icon of Ghodbunder Road, a corridor increasingly seen as the MMR’s most inclusive housing destination.

Property values in the area have more than doubled over the past decade from INR 6,400 per sq ft in 2014 to INR 13,800 to INR 18,000 in 2024 (CRE Matrix) while remaining far more affordable than the MMR average.

In FY 2024-25, 81 per cent of buyers in the belt declared self-use with residential sales rising over 28 per cent. With a track record of delivering 7.5 mn sq ft and housing over 9,000-plus families in the Ghodbunder belt, Puraniks Group is deepening its focus on bold vertical developments that cater to the aspiring middle class, combining scale, design and smart urban living. 

“There are taller buildings in India. And there are themed buildings. But there has never been a themed skyscraper created for the INR 70 lakh buyer,” said a senior Mumbai-based property consultant. “This project marks a new era a vertical democratisation of aspiration.”

With key infrastructure upgrades underway, including Metro Line 4, the Borivali Thane tunnel and a proposed coastal arterial link Ghodbunder Road is emerging as MMR’s best-connected, future-ready residential corridor.

“The project’s thematic reveal and brand identity are slated for August with a full-scale launch scheduled for Q2 FY25 26.”