NH-24 Real Estate Boom: Unlocking New Investment Hotspots Across Ghaziabad and Beyond
By Sanjay Sharma, Director, SKA Group
Delhi/NCR, May 1, 2026: Once seen largely as a congested arterial route defined by peak-hour bottlenecks and limited residential appeal, NH-24 has now emerged as a credible residential and investment spine rather than just a connector. This shift is being shaped by a confluence of factors: sustained housing demand, infrastructure upgrades that have tangibly improved commute efficiency, and the natural spillover from increasingly saturated pockets of Delhi and Noida. What makes this transformation noteworthy is its grounded pace and more measured evolution into a corridor that is beginning to hold its own as a place to live, not just pass through.
According to a recent report by Anarock, Delhi-NCR recorded the highest annual price appreciation among India’s top seven cities in 2025, with average residential prices rising around 24% year-on-year. NH-24 has played a central role in fundamentally shifting Ghaziabad’s residential narrative from a purely price-driven market to a lifestyle-oriented destination. The corridor has facilitated efficient regional movement, reduced friction in everyday commuting, and expanded the viable residential map for NCR households.
One of the more telling markers of a corridor’s inflection point is the quality of developer interest it begins to attract. Among those who recognised the corridor’s latent potential ahead of the broader market was SKA Group. This conviction can be traced back to developments such as SKARDI Greens, one of the group’s earlier residential footprints along the corridor. Conceived as a thoughtfully planned development, SKARDI Greens combined practical livability with forward-looking construction practices, including the use of aluminium formwork technology to enhance build quality and delivery timelines. Notably, the project is 100% delivered, with all 776 units handed over to their respective homeowners that reinforces execution credibility in a market where delivery timelines often shape buyer confidence.
Beyond its structural approach, the project reflected an early understanding of what this corridor would eventually demand. It features well-designed 2- and 3 BHK homes, integrated amenities such as a club, green spaces, and daily-convenience retail, all within close reach of emerging social infrastructure. In hindsight, it reads less as a standalone project and more as a calibrated entry into a market that was still finding its footing.
Extending into the commercial domain, SKA Arcadia marks the group’s foray into creating a more rounded, mixed-use ecosystem along NH-24. Located at the main entrance of Wave City, this commercial development sits within India’s first pre-certified Platinum-rated green township and is designed to elevate the retail experience in the region. With construction completed and possessions already underway, the project is steadily activating as a retail destination, bringing together a mix of quick-service restaurants, fine-dining options, and everyday convenience formats. Its strategic positioning ensures strong visibility and accessibility for both residents and pass-through traffic. With outlets like Domino’s and Giani’s already operational and more brands in the pipeline, while the onboarding of brands such as Haldiram’s, Berco’s, Silbuttah, BBQ, Moti Mahal Delux, Chicago Pizza, Karim’s, Chicago Pizza, Wow China, Wow Momo, Mission Momo, Rolls Ville, Imly, Karim’s, Nagapal’s, Amritsari Express, and others. SKA Arcadia reflects how commercial infrastructure is beginning to complement residential growth along the corridor.
Building on this foundation, SKA Divine represents a more evolved expression of the group’s vision. Located within Wave City along the Delhi–Meerut Expressway, the project moves beyond functional housing to position itself within the premium end of the market, offering spacious 3 and 4 BHK residences designed for contemporary urban living. Spread across 5 acres with three high-rise towers, SKA Divine integrates scale with detail, ranging from expansive club and landscape areas to a strong emphasis on green planning within a larger township ecosystem. With construction progressing steadily and 60% of the inventory already sold, the project reflects both market confidence and a growing appetite for upgraded living along this corridor.
What stands out is not just the upgrade in product offering, but the timing. As infrastructure along NH-24 begins to translate into real livability, developments like SKA Divine reflect a shift in buyer expectations—from affordability-driven decisions to lifestyle-led choices. With features such as dedicated EV infrastructure, high-rise planning, and a wide spectrum of amenities, the project signals how the corridor is gradually repositioning itself. In that sense, SKA Divine is less a standalone luxury project and more a continuation of a larger narrative—where early conviction is now giving way to a more confident, experience-driven phase of development.
Rather than viewing these as isolated launches, these projects can be seen as indicators of a deeper confidence, where experienced developers step in early; it often signals the beginning of a more sustained market shift.
Backed by a steady delivery track record and a clear focus on premium, end-user-driven housing, SKA’s presence aligns with the corridor’s transition. Established in 2012, the group has steadily built its legacy across the NCR through a portfolio of over residential and commercial developments, collectively spanning millions of square feet and serving thousands of homeowners. Central to this approach is the group’s T3 philosophy—Transparency, Timely Delivery, and Technology—which has become a defining framework for its operations. It is this underlying ethos that has helped SKA build a reliability-led legacy across NCR, even as it expands into newer, high-potential corridors like NH-24.
What lends NH-24 its growing depth is not just improved infrastructure, but the layered connectivity it offers across the NCR ecosystem. For working professionals, the corridor provides relatively seamless access to Delhi without the pricing pressures of central locations, while its strong linkages to Noida and Greater Noida enable fluid movement between key employment hubs and emerging residential zones. Beyond the immediate NCR grid, its integration with major expressways positions it as a strategic bridge toward Tier-II cities.
This connectivity advantage is mirrored in the diversity of micro-markets unfolding along the stretch. Indirapuram stands as a mature, high-density pocket with limited scope for fresh supply, appealing largely to end-users seeking established social infrastructure. In contrast, Siddharth Vihar and Pratap Vihar offer relatively newer inventory with room for appreciation. Wave City brings in the integrated township dynamic, attracting buyers looking for a more self-contained, lifestyle-led environment. Together, these micro-markets complement one another, collectively broadening NH-24’s appeal across a wide spectrum of buyer profiles.
As NH-24 sheds its identity as a mere connector, it is beginning to take shape as a more self-sustained residential corridor—one where infrastructure, housing, and daily life are starting to align with greater coherence. The real opportunity here lies beyond short-term price movement; it rests in the corridor’s ability to evolve into a well-integrated, resilient urban stretch that can support not just growth, but a more complete way of living.
Disclaimer: Views expressed in this article are those of the author, and not necessarily of Realty&More.
