European switch-maker to set up design centre in the country

European switch-maker Simon has decided to set up a centre for design excellence in India. The company has announced an investment of Rs 25 core in the county on the R&D Centre, marketing and branding.

According to a press release, the step has been taken to redefine product design in electrical wiring devices and light segment in the country and to bring world-class products to the core.

To cater to the demands of new-age consumers who are more into quality and design, Simon brings the highest quality standards and maximum competitiveness in its product portfolio, the release said. With its latest R&D centre and world-class production facilities, the company sees a huge opportunity in the country.

Speaking on the company’s plans, Amit Garg, CEO, Simon India, said, “The local manufacturing is definitely an advantage but what is important for Simon is the design and designing the right solutions. The centre of excellence in India is a step in that direction. To capture the pulse of the market, it is very important that we create value for customers in India.  We are aiming to be amongst the top three premium electrical switch brands in India in next five years and for that, we are expanding our R&D capacity in India with our latest investment plans”