SAIL reiterates focus on market oriented products, Chairman drives towards Production to Potential beyond capacity

IISCO Steel Plant to aid SAIL’s Long Products market-share rise upto 10%

Burnpur / New Delhi, 26th August, 2017: Steel Authority of India Ltd. (SAIL) is in the phase of reinventing its processes and deliver world class products to the market; while it nears the completion of Company’s modernization program. Chairman, SAIL, Shri PK Singh visited IISCO Steel Plant (ISP) at Burnpur today and interacted with cross section of more than 600 employees, where he exhorted ISP collective towards surpassing the rated capacities of the new mills with the slogan of ‘first production to capacity and then production to potential beyond capacity’. Encouraging the employees, he recapped Company’s immediate targets and priorities for realigning ISP workforce. SAIL-ISP’s new and modern plant, which was dedicated to the nation by Hon’ble Prime Minister, will facilitate SAIL to take its market-share in Long Products to 10% from the existing 7%. After modernization, ISP boasts of a modern Wire Rod Mill (WRM), Universal Section Mill (USM) and Bar Mill capable of producing high quality products.

Addressing the collective, Shri Singh told that, “The Plant has huge potential to capture newer market segments with its enriched products from the new mills. Every employee is a chief executive in his own right and all of us have to think in one direction by putting our entire strength in a unified manner to be a world class steel company. Disruptive improvement is the order of the day where we have to become world class in all spheres of production performance, and marketing to customers. There are dreams and great hopes pinned on the performance of these new mills, and I am sure that ISP collective can bring out the best results.” Chairman SAIL, Shri Singh was accompanied by SAIL’s Director (Finance) Shri Anil Chaudhary, and Director (Commercial) Ms. Soma Mondal during the large group interaction exercise.

CEO ISP, Sri Rajesh Kumar Rathi also addressed the Collective and committed on behalf of ISP to accept the challenge to be world class.

In the wake of Government’s development focused policies, sectors like manufacturing, construction, house building, industries, roads & railways are witnessing rise in activities. The housing for all, rail & road connectivity improvements, smart cities, airport connectivity in tier two cities, infra development projects will all translate into rising demand for steel. ISP’s new mills are equipped to cater to these segments and SAIL’s top management is hopeful of aligning its workforces to achieve these goals, through mass contact & communication exercises, and maintain the operational excellence of the Company.