Pacific Mall Tagore Garden Celebrates Japanese Culture with ‘Mela! Mela! Anime Japan!! Event

New Delhi / October 3, 2024: Pacific Mall Tagore Garden organized “Mela! Mela! Anime Japan!!” (MMAJ) recently. The event was organized in association with the Embassy of Japan and Indian Ministry of External Affairs. The opening ceremony was inaugurated by the Ambassador of Japan to India, Hiroshi Suzuki and President of JCCII, Yoshiyuki Enomoto, with felicitation by AVP Marketing Mehak Khanna and Marketing Mall Head Priya Vij, it said in a statement.  

Over 40 Japanese brands across categories such as Travel & Tourism, the Japanese Universities, and various aspects of culture, which brought excitement to visitors participated in the event. Additionally, food and music brought an extra layer of joy and excitement to the event.  The exhibition celebrated Japanese culture through exhibitions that promoted education, automobiles, apparel, tourism, music, and authentic cuisine. The MMAJ experienced a remarkable 74% increase in footfall over the weekend, showcasing the appeal of its diverse offerings and the growing interest of visitors in such events, the statement added. 

Guests had a chance to engage with anime titles such as Suzume, Hello Kitty, ⁠JUJUTSU KAISEN 0, SPY x FAMILY CODE: White, and Attack on Titan. Visitors enjoyed film screenings, booths featuring products from Japanese companies, and authentic delicious Japanese cuisine. The event also hosted various exciting activities, including animation, anime music, and cosplay contests, the statement said.

Abhishek Bansal, Executive Director of Pacific Group, expressed, “With each passing year, we remain dedicated to delivering diverse and unique experiences for our visitors, reaffirming our ongoing promise to make their time memorable. This event served as a bridge between India and Japan, enabling a strong bilateral bond and creating an exciting environment for cultural exchange. Our visitors had the unique opportunity to immerse themselves in Japanese culture through a variety of engaging activities, celebrating the rich heritage and creativity of both nations. We were delighted to host a variety of activities and can’t wait to create more such memorable events in the future!”

Takayuki Yamanaka, Co-chairman of MMAJ 2024, said, “We are delighted to be able to host such an event during the India-Japan Month. I am genuinely moved by how warmly this event, made possible with the support and sponsorship of both governments as well as various public, private, and academic organizations, has been received by the people of India. Regarding the choice of venue, we selected a commercial facility like Pacific Mall rather than a convention centre to ensure that not only core Japan fans but also the general public could recognize and easily come to the event. I believe we achieved this goal with this event. I am extremely proud that this event has contributed to cultural exchange and deepening mutual understanding between Japan and India, and I hope we can further promote such initiatives in the future.”