From ₹60 Lakh to ₹5 Crore: Silent Strategy Fuelling Real Estate Fortunes in Gurugram

Gurugram, June 12, 2025: As Gurugram’s real estate market expands steadily, buyers are adopting smarter and strategic ways to grow their wealth.

An emerging method gaining ground is the rotation strategy—a calculated investment approach that’s helping investors turn INR 60 lakh into as much as INR 5 crore in five to eight years. The strategy revolves around entering under-construction residential projects early, riding the appreciation curve and then rotating the gains into commercial properties that offer stable rental yields.

Once limited to a few well-informed circles, this model is now being widely embraced by high-net-worth individuals and NRIs seeking low-risk, high-growth avenues in a volatile economic climate.

As reported by NoBroker, NRI investment in the real estate rose from 10 per cent in 2019 to 15 per cent in 2023 and is projected to touch 20 per cent by the end of 2025.

Leading the growth chart is Gurugram, which is turning into a lucrative real estate investment destination for NRIs. As geopolitical uncertainty and migration plans reshape financial strategies, Gurugram’s real estate is emerging as a key asset for both diversification and long-term security.

Moreover, the rotation strategy unfolds in three well-timed phases, each designed to maximise returns while minimising risk. It begins with investing in under-construction residential properties, where buyers benefit from lower entry prices, builder discounts and flexible payment schemes.

As the project nears completion and demand rises, the property’s value appreciates, allowing investors to either sell at a profit or lease it out for rental income.

The next step involves reinvesting the gains into commercial assets, such as office spaces or retail units, which offer steady rental yields. By repeating this cycle strategically, investors are able to build significant long-term wealth through compounded returns.

As this strategy gains momentum, industry experts have taken note of its growing appeal and practical benefits. Real estate consultants who work closely with HNIs and seasoned investors confirm that the rotation model is not just a passing trend, but a well-informed approach grounded in market realities.

“The strength of the rotation strategy lies in its ability to balance growth with stability. By beginning with under-construction residential projects, investors benefit from early-stage appreciation and lower entry barriers,” says Viineet Chellani, Founder and CEO, Asset Deals.

“The next logical step is to shift capital into commercial assets, which provide more predictable rental yields and portfolio diversification. This transition helps offset market fluctuations and creates a more resilient investment journey. It’s a structured way to not only grow wealth steadily but also manage risk more effectively across changing real estate cycles. ”

Sunny Katyal, Co-Founder, Investors Clinic, says, “We’ve observed that early investment in under-construction branded residential projects offers significant advantages. Clients benefit from entry prices that are 20–25 per cent below market rates and flexible payment plans.”

He adds, “As these projects near completion, property values often appreciate by 25–40 per cent, providing substantial returns. This approach not only maximises capital growth but also positions investors to capitalise on the increasing demand for ready-to-move-in homes in prime locations.”

Sanjeev Arora, Director, 360 Realtors, says, “In our view, rotation strategy aligns with the natural progression of market value and investor goals. Early-stage residential projects offer lower acquisition costs and flexible payment structures, making them ideal entry points.”

Once the asset appreciates or starts generating rental income, “the key is to shift the capital into commercial properties, which tend to offer higher yields and long-term stability. Therefore, if done right, an initial investment of INR 60 lakh can grow to INR 5 crore over a strategic cycle of five to eight years”.

The rotation strategy has emerged as a powerful tool for long-term wealth creation in Gurgaon’s real estate market, offering a structured path from modest beginnings to multi-crore portfolios. By timing investment across residential and commercial segments and reinvesting gains strategically, investors can unlock significant value over time.