Creating Lifestyle-Driven Spaces For Evolving Indian Homebuyer

By Sanjay Sharma

The profile of the Indian homebuyer has undergone a remarkable transformation in recent years driven by rapid urbanisation, rising disposable incomes and the accelerated adoption of digital tools.

In regions like NCR, buyers prioritise well-being, convenience and community as much as location and budget. This shift has been accelerated by the pandemic, which redefined the role of the home as not just a shelter but a multifunctional space for work, wellness, leisure and learning.

Notably, the new age buyers, millennials and Gen Zs, no longer view home merely as a financial asset or a milestone of stability; they see it as an extension of their identity and lifestyle.

This new generation of buyers in NCR markets is prioritising experiential living spaces that go beyond the basics to offer a sense of well-being, purpose and daily comfort.

Per a report by JLL India, these two generations will account for 60 per cent of all new homebuyers in the country by 2030. These evolving expectations are reshaping the real estate landscape, pushing developers to create more thoughtful, future-ready environments that support how people live, work and thrive today.

Besides, micro-markets like Ghaziabad, Noida and Greater Noida have emerged as a thriving landscape for lifestyle-oriented real estate. These micro-markets offer a compelling blend of luxury living, superior connectivity, robust infrastructure and planned urban development, making them highly attractive to modern, lifestyle-conscious homebuyers.

Proximity to key expressways like Noida-Greater Noida Expressway, NH24, metro networks, educational institutions and the upcoming Noida International Airport enhances their appeal, especially for young professionals and families.

Recognising this potential, leading developers are strategically positioning their projects across these high-growth corridors, delivering homes with curated living environments. They are not only prioritising wellness and community but also ensuring timely delivery, technology, and transparency.

Moreover, another emerging trend is the shift toward wellness-centric homes. With the increasing impact of urban living, developers are responding by designing homes that incorporate elements of nature, air purification systems, soundproofing and ergonomic architecture to create tranquil living spaces.

A key aspect of wellness-focused luxury homes is biophilic design, which seamlessly blends indoor spaces with nature. Large windows that allow natural light, sustainable wooden interiors, green walls and indoor water features are becoming the hallmark of ultra-luxurious residences.

Further, as technology becomes deeply embedded in everyday life, smart home features have transitioned from luxury to expectation. Modern homebuyers, especially in NCR’s urban corridors, are increasingly drawn to residences equipped with automated lighting, voice-controlled assistants, energy-efficient appliances and real-time energy monitoring systems.

These innovations not only enhance convenience and security but also reflect a growing awareness of environmental responsibility.

Parallel to this tech integration is the rising emphasis on sustainable living—from rainwater harvesting and solar power to green roofs and low-VOC materials.

Developers, being at the forefront of this evolution, are incorporating green building practices aligned with IGBC standards and striving to minimise environmental impact while maximising comfort. By prioritising smart and sustainable design, developers are delivering homes that are not just future-ready but future-responsible.

Therefore, as the NCR’s market continues its rapid transformation, the true measure of success will lie in creating spaces that not only shelter but also inspire, nurture and connect. For homebuyers seeking more than a property, an authentic extension of their identity and aspirations, projects with curated living experiences mark the way forward.

The author is Director of SKA Group

DISCLAIMER: The views expressed in the above piece are personal and solely those of the writer. They do not necessarily reflect RealtyNMore’s views.