Magicbricks to launch online property festival from July 18

Real estate portal Magicbricks has joined hands with GroupM and Google to launch a ten-day online event, Great Online Home Festival (GOHF), from July 18.

According to a press release, it will be a holistic event that will bring the best deals in the real-estate industry and also in home decoration & homecare brands at one online platform. Property stock worth upto Rs. 3000 crore will be available for customers to choose from.

The release said the event has been conceptualised to help buyers to choose their dream homes without having to go through the hassle of finding great deals. Besides the properties, the customers will also be able to avail a large range of home décor and homecare products.

Speaking about the initiative, Sudhir Pai, CEO of Magicbricks, said, “GOHF is our bid to reignite transactions in the real estate market. ”Lakshmi Narasimhan, Chief Growth Officer, GroupM South Asia, said, “Online shopping events have proven successful for high ticket purchases in the past, and we are seeing an emerging consumer segment who is comfortable making purchase decision based on information available online. We are very excited about this initiative.”

Nitin Bawankule, Industry Director, Google India, said, “Builders and developers have a huge opportunity to engage the potential buyers online by providing rich, accurate and detailed information.”