Omaxe Chowk’s ‘Sone Pe Suhaaga’ Campaign Drives Record Footfall and Festive Spending in Chandni Chowk
New Delhi, April 21, 2026: Omaxe Chowk has reported a surge in visitor numbers following the conclusion of its three-day ‘Sone Pe Suhaaga’ campaign, which coincided with the auspicious festival of Akshaya Tritiya. The initiative, which began on April 17, sought to transform traditional jewelry shopping into an integrated retail experience by hosting a concentration of premier brands—including Kalyan Jewellers, Tanishq, Malabar Gold & Diamonds, and CaratLane—within the heart of Chandni Chowk.
The campaign effectively combined the cultural tradition of investing in gold with modern consumer incentives. Shoppers participating in the event were offered assured rewards in the form of food vouchers with their purchases, a strategy designed to increase “dwell time” and encourage families to utilize the center’s dining facilities. This approach highlights the shift in Old Delhi’s retail landscape toward organized, premium environments that offer climate-controlled comfort alongside traditional market charm.
By curating a mix of established legacy jewelers and contemporary brands like GIVA and Mia by Tanishq, Omaxe Chowk positioned itself as a primary hub for high-value festive spending. Management noted that the campaign not only boosted immediate sales but also reinforced the destination’s role as a modern anchor for the historic district, blending high-street scale with a curated consumer journey.
The success of the initiative reflects a broader trend in Indian retail where experiential elements are used to compete with traditional standalone storefronts. The integration of “instant, tangible rewards” served to differentiate the shopping center during one of the year’s most competitive retail periods, successfully driving both footfall and overall consumer engagement.
Speaking on the campaign, Jatin Goel, Executive Director, Omaxe Group, said, “Festive shopping today is no longer just about purchase, it’s about experience. With ‘Sone Pe Suhaaga’, we brought together the emotional significance of Akshaya Tritiya with instant, tangible rewards that added value to every purchase. The idea was to create a more complete celebration where shopping, dining, and time spent with family came together seamlessly. Omaxe Chowk continued to evolve as a modern destination that retained the cultural essence of Chandni Chowk while offering the comfort and scale of organised retail.”
