Over 1500 cyclists join Hiranandani Thane Cyclothon 2022 to support ‘Rhyme for Earth’ initiative

October 2, Thane: The Hiranandani Group hosted the first Hiranandani Thane Cyclothon today from its thriving Thane township, Hiranandani Estate. Over 1500 cyclists gathered at the township from 6:30 AM to ride in different categories such as 30 kms, 15 kms and 5 kms, on the occasion of the cyclothon.

A press release issued by the company says that the cyclothon #PedalForEarth event is part of the brand’s larger initiative ‘Rhyme for Earth’, which propagates the need for a sustainable lifestyle. It is the first action-oriented step towards inspiring everyone to make a change in their day-to-day lives and contribute to a cleaner and greener tomorrow. The cyclothon’s opening ceremony was attended by Ashok Shingare, Collector, Thane.

A 10 feet long installation resembling a bucket full of plastic and created with plastic bottles was stationed at The Walk. The motive was to showcase the quantity of plastic that was thrown out of our homes only to see it back in our surroundings in ways we never imagined.

As a part of the campaign, over 1500 people took the pledge to be mindful of their acts towards the environment and save it for the future generation.

Prashin Jhobalia, Vice President, Marketing Strategy at House of Hiranandani,“We have always taken a proactive approach to environmental sustainability and conservation. The Hiranandani Thane cyclothon is just the first step of our larger campaign ‘Rhyme for Earth’ that aims to save and nurture the environment.”