Real Estate Sector Expects Strong Festive Season Demand Across NCR
Delhi-NCR, October 1, 2026 — The ongoing festive season, beginning with Ganesh Chaturthi and extending through Navratri, Dhanteras, and Diwali, is expected to accelerate residential property purchases across the National Capital Region (NCR). The surge in buyer interest comes against the backdrop of steady housing market sales and a growing preference for higher-value properties.
Data from Knight Frank India shows housing sales across the top eight cities reached 1,71,471 units in the first half of 2026, with properties priced above Rs 1 crore comprising 54% of total sales. Separately, JLL reported an 8% year-on-year growth in sales across the top seven cities during the first quarter of 2026, driven by a 30% increase in the luxury home segment.
Industry leaders attribute the positive momentum to stable borrowing conditions, expanding infrastructure, and evolving buyer preferences.
Sandeep Chhillar, Founder and Chairman, Landmark Group, said, “The present phase offers several factors that make it a favourable time for homeownership. Borrowing conditions have remained relatively stable, while homebuyers have greater choices across established markets and emerging residential corridors. Infrastructure-led developments are reshaping parts of NCR, improving connectivity and bringing residential destinations closer to employment and social hubs. We believe the long-term value of a home is closely linked to its location, planning and surrounding ecosystem, while reflecting the evolving needs of modern families. This includes everyday convenience, connectivity, thoughtful amenities and well-planned infrastructure that support a balanced lifestyle and adapt to changing needs over time. With greater visibility on the product, location and future potential, homebuyers today are better positioned to make informed decisions. The festive season is upon, expected to add an auspicious dimension to what remains the most important investment decision for our homebuyers.”
Market experts note that site visits and serious enquiries typically escalate during this period as prospective buyers finalize long-considered purchasing decisions.
B.K. Malagi, Vice Chairman, Experion Developers, said, “This festive season, we are seeing a more mature form of demand, particularly across Gurugram’s established and emerging premium residential corridors. Buyers are no longer driven only by the calendar or a limited-period offer; the decision is increasingly shaped by confidence in the developer, product quality, location, and the lifestyle a development can sustain over time. Stable borrowing costs are adding comfort to this decision-making process, while the continued evolution of NCR’s infrastructure is strengthening the city’s appeal among both end-users and long-term investors. We expect the festive period to convert a healthy pipeline of enquiries into more serious purchase decisions, with well-positioned projects likely to see stronger conversions as buyers who have been evaluating the market for some time move closer to action. For discerning buyers, a home remains both a deeply personal choice and a long-term asset, and projects that combine thoughtful planning, connectivity and delivery credibility will remain well placed.”
Demand in the luxury and high-end segments continues to see strong traction, particularly across key micro-markets in Delhi and Gurugram.
Gautam Kanodia, Founder, KREEVA and Kanodia Group, said, “The festive quarter, which traditionally brings the strongest traction for the residential real estate sector, is expected to remain an important demand driver this year as well, reinforced by a luxury segment where buyers are becoming more decisive and far more discerning. In Delhi-NCR particularly across micro-markets such as South Delhi neighbourhoods, Golf Course, Golf Course Extension Road, Sohna and the Southern Peripheral Road, the conversation has moved beyond a conventional address to the quality of the entire living experience. Families with global exposure are seeking homes that offer privacy, scale, design integrity, and hospitality-led comfort, while investors are assessing infrastructure depth, future development quality, and the scarcity of well-planned luxury products. This shift rewards thoughtful development rather than standardised supply. We expect festive enquiries to translate into meaningful purchase decisions among buyers who see real estate as a long-term or legacy decision, rather than a short-term trade. In the luxury segment, limited high-quality supply, improving infrastructure, and evolving buyer expectations should continue to support demand.”
Budget-conscious buyers and first-time homeowners are also utilizing the auspicious period to finalize purchases in well-connected peripheral locations.
Ashwani Kumar, Pyramid Infratech, said, “The festive season is considered an auspicious time for making any property purchase, especially amongst homebuyers, where the aspiration to own a home often meets a carefully planned family budget. Across Gurugram’s emerging and well-connected residential pockets, we are seeing buyers evaluate not only the entry price, but also the overall affordability of ownership, including financing, monthly outgo and the quality of infrastructure around the project. For many first-time buyers, the decision is not merely an investment; it is an important step towards security and stability for the family. We expect this year’s festive period to strengthen serious buyer engagement, particularly among households that have been waiting for the right combination of pricing, financing and product quality.”
With improved market transparency and enhanced connectivity across NCR, developers expect the festive period to mark a transition from market evaluation to completed home transactions.
