Samarth Setia Launches ‘Rezio’ to Streamline Real Estate Sales with AI-Powered Agent

New Delhi, March 24, 2025: Following a successful exit of the DairyTech SaaS startup Mr. Milkman, tech entrepreneur Samarth Setia is entering the PropTech landscape with his newest venture, Rezio, an AI real estate copilot aimed at eliminating inefficiencies and lowering high administrative and sales costs in the property sector. Rezio’s AI can operate as a ‘copilot’ for real estate brokers, automating routine back-office tasks and also for agencies and property developers as an admin to boost productivity and reduce operational expenses.

In the traditional real estate brokerage model, agents lose 70–80 per cent of their time to administrative tasks like lead follow-ups, scheduling, paperwork, and database management. This inefficiency drives up costs and delays deal closures. “I saw brokers drowning in admin tasks and deals falling through the cracks, it was clear the process is broken,” said Samarth Setia, Founder and CEO of Rezio. “With Rezio, we’re injecting advanced AI into the mix to handle the grunt work. It’s like giving every broker their virtual assistant, so they can concentrate on selling and building client relationships instead of lead qualification, coordination among all the stakeholders or making follow-up calls.”

Rezio’s AI is built to keep human agents in the loop rather than replace them. It can automatically engage new inquiries online, qualify leads, manage appointment scheduling, send personalized updates to clients, and even generate initial draft agreements – all actions that typically require human hours. For real estate agencies and developers, Rezio acts as an operations manager, integrating into their existing systems, managing inventory, and coordinating with the entire team in real time improving sales performance. By streamlining these processes, Rezio aims to cut down the sales cycle and reduce the marketing spend per deal.

“We transformed how milk was delivered, now it’s time to transform how homes are sold,” added Setia. “Today, real estate developers often allocate 5–10 per cent of a property’s value to sales and marketing. Rezio has the potential to significantly reduce this expense by making each salesperson dramatically more efficient.”

Rezio has already partnered with a Pune-based builder and launched real-world trials to validate its impact. In UAE, several brokerage firms in Dubai are testing Rezio as an AI assistant for their agents in a competitive market known for high-end real estate transactions. Early feedback from these pilots highlights significant time savings in daily workflows and improved lead conversion rates, validating the platform’s potential.

Once fully operational, Rezio is set to redefine real estate sales, lowering costs and setting a new benchmark for PropTech innovation, benefiting brokers, builders, and homebuyers alike.

Samarth Setia is best known for founding Mr.Milkman, a last-mile dairy supply chain SaaS platform that was acquired by Dairy.com (now Ever.Ag) in 2021. Under Setia’s leadership, Mr.Milkman grew to serve over 80 dairy brands across India, demonstrating how technology can transform traditional industries. “Indian dairy brands operated on slim margins, and we found the only way to grow profits was through efficiency via technology,” Setia said at the time of the acquisition.