Shalimar Paints Teams Up with Mumbai Indians as Official Paint Partner

New Delhi, March 27, 2025: Shalimar Paints has partnered with Mumbai Indians (MI) as their Official Paint Partner for this season of the Indian Premier League. This strategic collaboration brings together the vibrancy of Shalimar Paints and the unparalleled legacy of Mumbai Indians, one of the most successful franchises in IPL history.

Shalimar Paints aims to strengthen its brand presence and engage millions of cricket enthusiasts across the country, particularly in Tier II and Tier III markets, where penetration is higher and expected to grow. This collaboration leverages the unparalleled popularity of cricket in India to showcase Shalimar products. The partnership will offer extensive brand visibility across Mumbai Indians’ key assets, including team merchandise, advertisements, digital campaigns, and fan engagement initiatives. This partnership underscores Shalimar Paints’ dedication to cricketers and individuals, with a focus on expanding our reach and deepening consumer connections in emerging markets where growth potential is immense.

Commencing on the association, Kuldip Raina, Director, Shalimar Paints said, “At Shalimar Paints, we are thrilled to partner with Mumbai Indians as the official paint partner, tapping into the massive cricket fan base to connect with India’s passionate audience. This collaboration targets the young, radiant generation who value creativity, modern aesthetics, and bold, dynamic energy, principles that drive our Shalimar Paints 2.0 transformation.”

He further added, “We are blending exceptional quality, innovative products, and forward-thinking solutions, supported by substantial investments in R&D. With a wide range of sustainable, power-packed products, we cater to individuals whose dynamic lifestyle aligns with our offerings. Leveraging digital integration, social media, and region-specific campaigns, we are creating experiences that drive awareness, build lasting connections, and foster loyalty. This collaboration is about igniting a passion that resonates with India’s energetic spirit, positioning Shalimar Paints as a brand that evolves with today’s vibrant audience.”

A Mumbai Indians spokesperson added, “We welcome Shalimar Paints to the Mumbai Indians family. Their commitment to innovation and quality aligns well with our team’s ethos. We look forward to an exciting season together, bringing fans closer to the game and enhancing their engagement with Mumbai Indians.”