Urban Square Mall Expands Premium Retail Mix with Launch of 1,700 Sq. Ft. Origem Store in Udaipur
Udaipur, June 12, 2026: Urban Square Mall has officially expanded its premium retail offerings with the grand opening of Origem on its ground floor. Spanning approximately 1,700 square feet, the new outlet introduces a contemporary fine jewellery category to the mall’s portfolio. The store aims to provide shoppers with direct access to certified lab-grown diamond collections, featuring an array of solitaire rings, necklaces, earrings, and other fine jewellery pieces, Urban Square Mall said in a press release.
Positioned as India’s premier lab-grown diamond jewellery brand, Origem utilizes cutting-edge technology to cultivate diamonds that mirror the brilliance and physical properties of natural stones. The brand’s arrival aligns with Urban Square Mall’s ongoing strategy to attract nationally recognized and emerging luxury brands to Udaipur, adapting the local shopping environment to meet the shifting aspirations of modern consumers.
Highlighting the strategic importance of the launch, Nandini Taneja, CEO of Bhumika Enterprises, emphasized the mall’s dedication to evolving consumer trends. “At Urban Square Mall, our focus has always been on curating a retail ecosystem that reflects changing consumer preferences while bringing the best national and international brands closer to our shoppers. The addition of Origem strengthens our premium retail portfolio and introduces a fast-growing luxury category that resonates strongly with today’s informed and aspirational consumers. We remain committed to continuously enhancing the shopping experience through a diverse and future-ready brand mix,” Taneja said.
The introduction of Origem further solidifies Urban Square Mall’s standing as Udaipur’s leading lifestyle, shopping, and entertainment hub. By continuously diversifying its tenants, the mall continues to deliver a comprehensive, future-ready blend of fashion, beauty, luxury, and experiential retail under a single roof.
