Iconic by ONE VISION Unveils India’s Largest Digital Out-of-Home Display in Hyderabad
Hyderabad, August 8, 2026: Iconic by ONE VISION, led by Founder Abhinav Reddy, has unveiled India’s largest Digital Out-of-Home (DOOH) display at the SAS iTower in Nanakramguda, Hyderabad, setting a new benchmark for premium outdoor advertising in the country. The launch marks a major milestone in the company’s broader national expansion, which currently spans six cities and is slated to extend to Gurugram by the end of 2026, with further expansion into new states planned for 2027. The project reflects a growing industry shift toward technology-enabled, high-impact consumer engagement as brands increasingly look beyond traditional static media to connect with audiences in dynamic and immersive ways, ONE VISION said in a press release.
The massive installation stands as India’s largest cinematic digital screen and Hyderabad’s first-ever 8K DOOH display, spanning 586.14 square meters of continuous L-shaped display area—an area roughly equivalent to eight pickleball courts or two basketball courts. Powered by advanced Absen A25 series LED panels, the screen is programmed for deep-perspective anamorphic content, creating hyper-realistic 3D visual effects that do not require 3D glasses. Located in Hyderabad’s Financial District, the screen has quickly turned into a landmark media wall, drawing crowds and viral attention for its high-definition content and brand activations.
To put the scale into context, the average DOOH screen across India measures roughly 20 feet by 10 feet, while Hyderabad’s previous largest screen stood at 80 feet by 10 feet. The new display significantly surpasses both benchmarks, placing Hyderabad among an elite group of global cities investing in next-generation, large-format 8K digital infrastructure for public engagement and dynamic advertising.
“Outdoor advertising in India is at an inflection point. Brands don’t just want visibility anymore, they want screens that make people stop, look up, and remember what they saw. That’s the space Iconic by ONE VISION was built for,” said Abhinav Reddy, Founder of Iconic by ONE VISION. “We set out to build large-format, cinematic-grade DOOH infrastructure across India’s growing cities, and today we’re present in five: Bangalore, Bhopal, Jaipur, Thiruvananthapuram and Bhubaneswar. Hyderabad is our biggest canvas yet, but it’s far from the last. We’re entering Gurugram by the end of this year, with more states to follow in 2027. This is just the start of what we’re building.”
The launch builds on strong commercial momentum for the company, which crossed ₹1 crore in overall business during its first year of operations. Iconic by ONE VISION’s screen network—which includes Madhya Pradesh’s largest anamorphic display at DB Mall in Bhopal—has already secured major campaigns, including Apple’s iPhone 17 launch in Bhopal and Prestige Group’s residential launch in Bangalore. The new Hyderabad installation booked three major campaigns within its first two weeks, with the company currently inviting advertisers across real estate, jewelry, automotive, and financial services to reserve premium slots ahead of the upcoming festive season.
