Alteza announces expansion plans; launches products

Alteza, a premium aluminium window and door systems brand from Aparna-Craft, on October 27 announced its market expansion plans.

As part of the initiative, the company has launched two new products and is in the process of expanding its network to Tier-1 and Tier 2 cities, said a press release.

The new systems include Villa Windows and Glass Railings offering customers an array of aluminium interior and exterior solutions to choose from, it said.

Manufactured at its production facility at Bachupally, near Hyderabad, the new range of products is made using world-class technology as well as the highest quality raw material, added the release.

Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “A year ago, when we partnered with Craft Holdings (Hong Kong) to create Aparna-Craft, our vision was to revolutionise the premium aluminium window and door systems market in India and provide our consumers with superior quality solutions in distinct designs. We have been successful in this endeavour. We will be investing extensively in building the product portfolio as well as the reach of the brand. In next five years we aim to expand our presence to 30 cities, targeting 10 pc of market share.”