Propsoch Secures $2 Million Seed Funding to Expand Homebuyer Advisory Platform
Bengaluru, June 3, 2026: Propsoch, a Bengaluru-based homebuyer advisory platform, has successfully raised USD 2 million in a seed funding round. The investment was led by Athera Venture Partners, Sparrow Capital, and Vakil Group. The fresh capital will be utilized to strengthen the firm’s research and advisory capabilities, expand its cross-functional team, and support broader market expansion, the company said in a press release.
Founded by Ashish Acharya and Ravi Agrawal, Propsoch distinguishes itself as India’s first buyer-centric real estate advisory platform. While traditional brokers and online listing portals typically operate on seller-driven processes, Propsoch utilizes a data-driven approach. The platform evaluates properties based on more than 80 key factors, including builder credibility, construction quality, project efficiency, and future appreciation. By combining proprietary data analytics, industry expertise, and consumer reviews, the company aims to transform the Indian home-buying experience through unbiased recommendations.
This latest injection of capital follows a previous funding round where Propsoch raised USD 600,000. That pre-seed round was led by the family office arms of the Godrej Group and the Vakil Group, with additional investments from Mohit Malhotra, former MD and CEO of Godrej Properties, and Bhaskar Bhat, former MD of Titan Company.
The real estate technology sector in India has seen substantial growth recently, fueled by rising consumer demand for transparency and data-backed decision-making. Propsoch is positioning itself at the intersection of technology and consumer-first real estate services to address long-standing gaps in the market.
Leadership Insights and Market Vision
The founders emphasized that the capital will help scale their operations significantly to meet the demands of a notoriously complex market.
“A home is an Indian family’s biggest financial decision, yet they navigate it with less transparency than buying a smartphone. We started Propsoch to change that. After successfully advising 1,500+ families in Bangalore, we are now scaling our ability to service 10,000+ homebuyers this year. This funding round helps us deepen our roots in our home market while we expand our footprint into Mumbai,” said Ashish Acharya, Founder & CEO, Propsoch.
Co-founder and Chief Product & Technology Officer, Ravi Agrawal, highlighted the technical evolution the company is undergoing to protect everyday consumers from post-purchase remorse.
“Many buyers discover issues only after they have already purchased a property. Right now, 3 in 4 Indian homebuyers regret their purchase, and we raised this round to make that a thing of the past within five years. We are training our AI workflows on multiple years of customer interactions, architectural, and geospatial data. This allows us to give everyday families the kind of technical, financial, and legal diligence that only institutional investors could afford until now. That’s the company we’re building,” said Ravi Agrawal.
Investor Perspectives
Investors noted that the platform’s consumer-first, objective model fills a critical void in an industry traditionally plagued by conflicting interests.
“Propsoch is fundamentally changing how people buy homes by making the process transparent, predictable, and data-driven. We are proud to back a team that is so deeply committed to solving real consumer pain points, and we look forward to supporting them as they scale their vision across the country,” said Rajiv Mehta, Partner, Athera Venture Partners.
“What really jumped out for us when we met Propsoch was their customer-first approach to home buying. This market has been plagued with misaligned incentives where customers were being pushed the highest commission option rather than the best option for them. Propsoch flips the equation,” said Yash Jain, Partner, Sparrow Capital.
