Greenply campaign on risk from plywood use

Eco-friendly infra company Greenply Industries has launched a brand campaign which aims to highlight the risk of formaldehyde emission from plywood and showcases zero-emission product range of the company.

The TVC campaign has been created by Ogilvy India and features Boman Irani in the lead, said a press release.

The campaign is designed to raise concern about formaldehyde emissions in plywood that we use through an engaging, lively story that drives the message home without sounding preachy or instructional, added the release.

Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd, said, “There has been a significant change in the consumer buying pattern. People are more focused on maintaining a clean environment inside their homes as well. The campaign is all about creating awareness on what E-0 emission stands for.”