CREDAI-MCHI Hosts Landmark Expo for Channel Partners as They Drive 60% of MMR Real Estate Sales
Mumbai, May 6, 2026: In a strategic move to formalize and celebrate the backbone of the property market, CREDAI-MCHI hosted its inaugural exclusive Property Expo for Channel Partners at the Jio World Convention Centre. The event brought together over 5,000 channel partners and 48 professional associations, marking a first-of-its-kind initiative by the apex real estate body to bridge the gap between developers and the intermediaries responsible for nearly 60% of residential transactions in the Mumbai Metropolitan Region (MMR), CREDAI-MCHI said in a press statement.
The expo served as a high-level networking hub, uniting 50 leading developers with a vast network of brokers from Mumbai, Pune, and Nasik. With an estimated 45,000 to 60,000 active channel partners currently operating in the MMR, the industry is seeing a significant shift toward institutionalization, with organized firms growing at an annual rate of 18–25%. By facilitating direct engagement between project teams and these partners, the initiative aims to enhance transparency and streamline the homebuying journey in a market that consistently sees over 30,000 housing sales per quarter.
Highlighting the necessity of this collaboration, Boman Irani, Chairman of CREDAI National, noted that the partnership is fundamental to consumer confidence. “Trust remains the most critical currency in real estate, and Platforming that trust requires deeper partnership across the ecosystem. This initiative addresses a critical missing link by bridging the gap between homebuyers and developers through channel partners, creating a stronger and more transparent connection across the transaction journey. The more informed and closely connected channel partners are with developers, their teams and their service ethos, the greater the trust they can build with customers. Today’s homebuyers seek confidence and credibility before making one of the most significant investments of their lives, and that trust can only be built through deeper knowledge, transparency and stronger relationships across the ecosystem,” he stated.
Under the leadership of Sukhraj Singh Nahar, President of CREDAI-MCHI, the expo focused on creating a unified platform for a previously fragmented ecosystem. Commenting on the vision behind the event, Mr. Nahar said, “Channel partners are the true ambassadors of our industry, acting as the vital bridge between developers and homebuyers and driving nearly 60% of residential transactions. This first-of-its-kind expo has been created to recognise their contribution, deepen ease of doing business and bring together a fragmented ecosystem on one unified platform. By enabling direct engagement with over 50 leading developers, we are creating an environment of greater trust, sharper market understanding and stronger collaboration that will help drive the next phase of growth for Mumbai’s real estate sector.”
Industry leaders at the event emphasized that the modern real estate landscape is increasingly defined by a highly informed buyer and the regulatory oversight of RERA. Rushi Mehta, Secretary of CREDAI-MCHI, highlighted that human interaction remains irreplaceable despite technological advancements. “For us, it is ultimately about maintaining the trust factor and strengthening a process built on transparency. With RERA, today’s homebuyer has access to accurate and verified information from project approvals and sale agreements to available inventory and units already sold. Buyers today are extremely informed and cannot be misled. While technology and AI are enabling faster engagement, real estate transactions still depend on human trust, and channel partners remain central to building that confidence,” he said.
The exhibition showcased a diverse portfolio of projects, ranging from large-scale developments to ultra-luxury residences priced at ₹1 lakh per sq. ft. Nikunj Sanghavi, Treasurer of CREDAI-MCHI and Exhibition Co-Convener, observed that the market is evolving to meet rising consumer aspirations. “Real estate today is not just about driving business; it is about enabling long-term growth and empowering buyers to make smarter decisions. Today’s customer is not simply choosing a home, they are choosing a home that fits their aspirations, lifestyle and long-term value expectations. MMR continues to hold tremendous potential for this growth. Pricing is ultimately a function of demand and supply, and today’s customers are highly particular, informed and detail-oriented when evaluating projects,” Sanghavi added.
As the MMR accounts for approximately 40% of India’s total residential market—roughly ₹2.5 lakh crore in sales—the focus remains on long-term stability and global competitiveness. Jitendra Mehta, Senior Vice President of CREDAI-MCHI, provided a broader perspective on the sector’s trajectory. “India’s real estate growth story continues to remain strong, driven by rising aspirations and increasing purchasing capacity. While global uncertainties may create short-term sentiment shifts, their impact remains only a temporary blip. For India to unlock greater NRI and reverse migration-led investments, regulatory support around ease of buying, selling and fund repatriation will be critical. We are not competing with global markets; we are focused on building better products and creating a stronger, more future-ready real estate ecosystem,” he remarked.
The event concluded with the felicitation of the 48 participating channel partner associations, including the National Association of Realtors and the South MetroCity Association of Realtors. By recognizing these entities, CREDAI-MCHI has signaled that the expo will become a recurring fixture, aimed at maintaining the momentum of an industry projected to contribute 15% to India’s GDP as it moves toward a $1 trillion market valuation, the press release added.
