Akshay Tritiya Diamond Festival at Omaxe Chowk, Diamond Pendent to Shoppers

Delhi, Apr 18, 2025: Omaxe Chowk, Chandni Chowk, witnessed a thrilling start to its Akshay Tritiya Diamond Festival, with a remarkable 20% increase in footfall on the very first day. The festival is transforming the shopping experience with its shopper-first approach, exciting offers, and a unique gifting initiative.

A press release issued by the company says that, Omaxe Chowk is offering an assured Diamond Pendant to every shopper spending INR 3 lakh or more across participating apparel, jewellery, as well as Dawatpur (food court). Breaking away from conventional limited-reward formats, Omaxe Chowk is offering this exclusive gift to every eligible shopper. The festival also offers a pre-booking option, allowing customers to reserve their purchases from the brands present at Omaxe Chowk. Pre-booked orders worth INR 3 lakh or more will also qualify for the assured Diamond Pendant upon collection during the festival period.

Jewellery brands at Omaxe Chowk are also joining the festive celebrations with a host of exciting offers for shoppers. Participating brands include Tanishq, Kalyan Jewellers, Caratlane, GIVA, Malabar Gold & Diamonds, Senco, MIA, Kisna, Palmonas, Swa Diamonds, Vadnami, Ministry of Good Souls, and Vasundhra Raj Luxury, among others. Each brand is bringing its exclusive deals to the celebration, which shoppers can explore and enjoy by visiting Omaxe Chowk during the festival.

Adding to the festive spirit, leading apparel brands like Odhni and House of Surya are supporting this initiative, contributing to the grandeur and success of the celebration.

Jatin Goel, Executive Director, Omaxe Group, said, “We at Omaxe Group always believe in creating not just shopping destinations, but experiences that leave lasting impressions. Festive occasions like Akshay Tritiya hold deep cultural and emotional significance, and through events like this, we aim to make them even more memorable for our visitors. We are dedicated to continuously bringing value, surprise, and delight for every visitor; be it through unmatched offers, exclusive gifts, or simply the joy of shopping in a space that blends tradition with modernity.”

Other participating fashion labels such as RCKC, Chhabra 555, Taneira, Tasva, Manyavar Mohey, Twamev, and White Hanger further elevate the shopping experience, offering visitors an extensive selection of traditional and festive fashion.